Tag Archives: MSQ partners

MSQ grows again as it closes deal to buy Be Heard

Marcoms group MSQ has completed the acquisition of smaller rival Be Heard Partnership in a deal with an enterprise value of £20.6m (which includes debt.) Be Heard has now delisted from the London Stock Exchange. The deal creates a group ...

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MSQ lures data boss Goodwin from Wunderman Thompson

MSQ Partners has hired Robert Goodwin from Wunderman Thompson as its first chief data officer. Goodwin’s is a group role working with MSQ agencies including Stack (CRM), The Gate London (creative) and Walk-In Media. At Wunderman Thompson headed data strategy ...

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MSQ Partners agrees £6.2m deal to buy Be Heard

Ambitious marcoms group MSQ Partners has agreed a deal to buy smaller rival Be Heard Partnership for £6.2m. Be Heard was founded by Peter Scott, of WCRS and Engine Group fame. Scott left in 2018. MSQ is backed by private ...

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The Gate Edinburgh wins SSE business-focussed rebrand

UK energy company SSE is selling its consumer business to go-go Ovo Energy and concentrating on its substantial SSE Business Energy operation, a separate business within SSE which supplies electricity and gas to business and public sector customers in Britain. ...

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MSQ’s The Gate launches Mayor’s London Power

The Mayor of London’s office is kicking off the first integrated advertising campaign to promote the launch of ‘London Power’, a new energy company available exclusively to Londoners. Every year residents in the capital spend an estimated £3.5 billion on ...

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Now MSQ Partners recruits top Dentsu exec Kate Howe

MSQ Partners has hired another adland heavy hitter, Kate Howe, formerly executive director Creative & content, CX and Commerce, at Dentsu Aegis Network. She joins MSQ hard on the heels of Simom Davis, who’s setting up a new media operation ...

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MSQ Partners CEO Peter Reid: are you really getting a client-centric offer?

The marketing industry is facing an identity crisis. We have old agencies trying to stay relevant. New agencies trying to prove that their approach is no flash-in-the-pan. Big, ugly networks trying to unpick the knots that they’ve got themselves tangled ...

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