UK based international marketing group MSQ is getting pretty big these days – pandemic or no pandemic – and it’s grouping its various business-to-business agencies (B2B) together in MSQ B2B. Chairman is Tom Stein, also chairman of Stein IAS, the ...
Read More »MSQ grows again as it closes deal to buy Be Heard
Marcoms group MSQ has completed the acquisition of smaller rival Be Heard Partnership in a deal with an enterprise value of £20.6m (which includes debt.) Be Heard has now delisted from the London Stock Exchange. The deal creates a group ...
Read More »MSQ lures data boss Goodwin from Wunderman Thompson
MSQ Partners has hired Robert Goodwin from Wunderman Thompson as its first chief data officer. Goodwin’s is a group role working with MSQ agencies including Stack (CRM), The Gate London (creative) and Walk-In Media. At Wunderman Thompson headed data strategy ...
Read More »MSQ Partners agrees £6.2m deal to buy Be Heard
Ambitious marcoms group MSQ Partners has agreed a deal to buy smaller rival Be Heard Partnership for £6.2m. Be Heard was founded by Peter Scott, of WCRS and Engine Group fame. Scott left in 2018. MSQ is backed by private ...
Read More »The Gate Edinburgh wins SSE business-focussed rebrand
UK energy company SSE is selling its consumer business to go-go Ovo Energy and concentrating on its substantial SSE Business Energy operation, a separate business within SSE which supplies electricity and gas to business and public sector customers in Britain. ...
Read More »MSQ’s The Gate launches Mayor’s London Power
The Mayor of London’s office is kicking off the first integrated advertising campaign to promote the launch of ‘London Power’, a new energy company available exclusively to Londoners. Every year residents in the capital spend an estimated £3.5 billion on ...
Read More »Peter Reid of MSQ Partners: why agencies need to engage their own to engage better with others
A new year always brings a renewed sense of vigour and purpose. People pledge to do more for themselves; more for others. Maybe that means getting a campaign away for a good cause, or finally getting that side-hustle off the ...
Read More »Now MSQ Partners recruits top Dentsu exec Kate Howe
MSQ Partners has hired another adland heavy hitter, Kate Howe, formerly executive director Creative & content, CX and Commerce, at Dentsu Aegis Network. She joins MSQ hard on the heels of Simom Davis, who’s setting up a new media operation ...
Read More »MSQ Partners CEO Peter Reid: are you really getting a client-centric offer?
The marketing industry is facing an identity crisis. We have old agencies trying to stay relevant. New agencies trying to prove that their approach is no flash-in-the-pan. Big, ugly networks trying to unpick the knots that they’ve got themselves tangled ...
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