MSQ Partners has hired another adland heavy hitter, Kate Howe, formerly executive director Creative & content, CX and Commerce, at Dentsu Aegis Network. She joins MSQ hard on the heels of Simom Davis, who’s setting up a new media operation Walk-In Media, chairman Charles Courtier (formerly of MEC) and creative Lucas Peon from JWT.
Howe (below) was also CEO of B2B agency gyro UK and then chairman, MD Of Leo Burnett, a director of AMV BBDO and Europe president of the then Draftfcb. She was also group marketing director of Gala Coral Group.
Howe says: “MSQ Partners is perfectly placed to offer clients the flexibility and collaborative thinking you get with smaller independents, but with the scale and deep expertise offered by a large network. With new investment (from private equity firm LDC) and an ambitious management team it’s a very exciting time to be joining them.”
MSQ CEO Peter Reid says: “Kate’s arrival is a critical piece in the MSQ jigsaw. We are developing quickly and having Kate on board will help drive our ambitious plans forward even more rapidly. She’s a highly collaborative and inspirational leader who brings vast experience in helping agencies and networks grow.”
MSQ Partners has six agencies including The Gate, spanning advertising, public relations, direct and digital marketing, design and brand strategy and B2B with 15 international offices.