Tag Archives: media review

Another media win for Publicis as it lands $1.8bn GSK

Publicis boss Arthur Sadoun and Publicis Media head Steve King have landed another big name – pharma giant GSK’s $1.8bn global media account. The business moves from WPP’s MediaCom and Mindshare and Omnicom’s PHD. GSK reviews its media every three ...

Read More »

Now £400m Sky, Campbell’s and Marriott review media accounts out of WPP

Another day brings another media review – as well as another media agency boss departing – and now Sky, Britain’s biggest advertiser, Campbell’s and Marriott Hotels are all reported to be reviewing their media business. Out of WPP, which won’t ...

Read More »

Now post-merger AB InBev joins media review round

It’s already a busy year for media agencies with clients on the warpath and the media agencies themselves in hot pursuit of Google and Facebook (we all love an enemy just when we need one) and it’s going to get ...

Read More »

P&G calls full-on media review of £210m UK account

Procter & Gamble has called a full review of its £210m UK media acccount which is yet another headache for Publicis Groupe which owns incumbent media agency Starcom. In the US Publicis lost the bulk of P&G’s whopper $2.7bn account ...

Read More »

New EE owner BT reviews £160m media business

BT is reported by Campaign to be reviewing its media business following its acquisition of EE. The two accounts are worth a total £160m, £100m BT at Maxus and £60m EE at MEC, both WPP GroupM agencies. Such reviews seem ...

Read More »

Omnicom’s PHD lands £2bn Volkswagen media prize

PHD, for ages the second brand in Omnicom’s media empire to OMD, is beginning to rival its big brother with some important global wins: it’s now added £2bn Volkswagen planning and buying to Unilever’s global communications planning business that it ...

Read More »

Now Diageo reviews £1.6bn global media

Drinks giant Diageo is reviewing its £1.6bn global media account, the latest of a string of major advertisers searching for the holy grail of more media for less money. Dentsu Aegis’ Carat appears to handle the bulk of the account. ...

Read More »

More pain on the US media front for IPG and Publicis as $870m L’Oreal moves to WPP’s MEC

French beauty giant L’Oreal has moved its $870m North America media account to WPP’s MEC, defenestrating Interpublic’s UM and Publcis Groupe’s Digitas LBi in the process. IPG’s McCann keeps the creative account. L’Oreal, unusually for a huge global ad spender, ...

Read More »