Big companies start media reviews banging on about value and effectiveness and end up trying to negotiate the most onerous terms they can – including extending payment terms to 120 days and beyond. Asking your media agency to be your ...
Read More »AB InBev readies “punishing” global media review
Brewing giant AB InBev is reported to be reviewing its $4.8bn global media account, just two years after it chose Dentsu’s Vizeum in the US and an assortment of other holding company agencies around the world. To make life even ...
Read More »Another media win for Publicis as it lands $1.8bn GSK
Publicis boss Arthur Sadoun and Publicis Media head Steve King have landed another big name – pharma giant GSK’s $1.8bn global media account. The business moves from WPP’s MediaCom and Mindshare and Omnicom’s PHD. GSK reviews its media every three ...
Read More »Now £400m Sky, Campbell’s and Marriott review media accounts out of WPP
Another day brings another media review – as well as another media agency boss departing – and now Sky, Britain’s biggest advertiser, Campbell’s and Marriott Hotels are all reported to be reviewing their media business. Out of WPP, which won’t ...
Read More »Government promises “transparent” media review as big groups pitch for £140m
The UK government is reviewing its £140m or so media account after four years with Dentsu Aegis’ Carat. And the statutory review has Alex Aiken (below), director of communications at the Cabinet Office (which replaced the old COI as client ...
Read More »Now post-merger AB InBev joins media review round
It’s already a busy year for media agencies with clients on the warpath and the media agencies themselves in hot pursuit of Google and Facebook (we all love an enemy just when we need one) and it’s going to get ...
Read More »P&G calls full-on media review of £210m UK account
Procter & Gamble has called a full review of its £210m UK media acccount which is yet another headache for Publicis Groupe which owns incumbent media agency Starcom. In the US Publicis lost the bulk of P&G’s whopper $2.7bn account ...
Read More »New EE owner BT reviews £160m media business
BT is reported by Campaign to be reviewing its media business following its acquisition of EE. The two accounts are worth a total £160m, £100m BT at Maxus and £60m EE at MEC, both WPP GroupM agencies. Such reviews seem ...
Read More »Omnicom’s PHD lands £2bn Volkswagen media prize
PHD, for ages the second brand in Omnicom’s media empire to OMD, is beginning to rival its big brother with some important global wins: it’s now added £2bn Volkswagen planning and buying to Unilever’s global communications planning business that it ...
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