Tag Archives: media review

Another day brings another media review – as well as another media agency boss departing – and now Sky, Britain’s biggest advertiser, Campbell’s and Marriott Hotels are all reported to be reviewing their media business. Out of WPP, which won’t ...

The UK government is reviewing its £140m or so media account after four years with Dentsu Aegis’ Carat. And the statutory review has Alex Aiken (below), director of communications at the Cabinet Office (which replaced the old COI as client ...

It’s already a busy year for media agencies with clients on the warpath and the media agencies themselves in hot pursuit of Google and Facebook (we all love an enemy just when we need one) and it’s going to get ...

Procter & Gamble has called a full review of its £210m UK media acccount which is yet another headache for Publicis Groupe which owns incumbent media agency Starcom. In the US Publicis lost the bulk of P&G’s whopper $2.7bn account ...

BT is reported by Campaign to be reviewing its media business following its acquisition of EE. The two accounts are worth a total £160m, £100m BT at Maxus and £60m EE at MEC, both WPP GroupM agencies. Such reviews seem ...

PHD, for ages the second brand in Omnicom’s media empire to OMD, is beginning to rival its big brother with some important global wins: it’s now added £2bn Volkswagen planning and buying to Unilever’s global communications planning business that it ...

Drinks giant Diageo is reviewing its £1.6bn global media account, the latest of a string of major advertisers searching for the holy grail of more media for less money. Dentsu Aegis’ Carat appears to handle the bulk of the account. ...

French beauty giant L’Oreal has moved its $870m North America media account to WPP’s MEC, defenestrating Interpublic’s UM and Publcis Groupe’s Digitas LBi in the process. IPG’s McCann keeps the creative account. L’Oreal, unusually for a huge global ad spender, ...

Unilever has concluded its seemingly interminable global media review and, which won’t surprise anyone, it’s much as you were. WPP’s Mindshare has retained the bulk of the business: US and Europe, in the latter it’s added central and eastern Europe, ...