Tag Archives: media review

Drinks giant Diageo is reviewing its £1.6bn global media account, the latest of a string of major advertisers searching for the holy grail of more media for less money. Dentsu Aegis’ Carat appears to handle the bulk of the account. ...

French beauty giant L’Oreal has moved its $870m North America media account to WPP’s MEC, defenestrating Interpublic’s UM and Publcis Groupe’s Digitas LBi in the process. IPG’s McCann keeps the creative account. L’Oreal, unusually for a huge global ad spender, ...

Unilever has concluded its seemingly interminable global media review and, which won’t surprise anyone, it’s much as you were. WPP’s Mindshare has retained the bulk of the business: US and Europe, in the latter it’s added central and eastern Europe, ...

Mondelez International has joined the slew of advertisers reviewing their global media accounts and poor old Publicis Groupe is once again in the firing line, having to defend Starcom MediaVest’s $200m US business and other bits against Dentsu Aegis. Aegis ...

General Mills, whose brands include Cheerios, Green Giant and Pilllsbury, is reviewing its near $1bn US media business, currently held by Publicis Groupe’s ZenithOptimedia. It joins a long line of blue chip advertisers reviewing media regionally or globally, including Unilever, ...

US-based global banking giant Citibank has joined the list of blue chip companies reviewing their burgeoning media accounts. Citi uses WPP’s MEC in the US, which accounts for about half its sales, and Publicis Groupe’s Starcom MediaVest elsewhere. Other huge ...

I see that Telefonica is reviewing its gigantic media account, worth £200m we read. Telefonica, a Spanish-owned mobile company, has had its trials in recent years but owns some good brands, including 02 in the UK. Media is currently with ...