Tag Archives: media review

Now Diageo reviews £1.6bn global media

Drinks giant Diageo is reviewing its £1.6bn global media account, the latest of a string of major advertisers searching for the holy grail of more media for less money. Dentsu Aegis’ Carat appears to handle the bulk of the account. ...

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More pain on the US media front for IPG and Publicis as $870m L’Oreal moves to WPP’s MEC

French beauty giant L’Oreal has moved its $870m North America media account to WPP’s MEC, defenestrating Interpublic’s UM and Publcis Groupe’s Digitas LBi in the process. IPG’s McCann keeps the creative account. L’Oreal, unusually for a huge global ad spender, ...

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£6bn Unilever global media for Mindshare and PHD

Unilever has concluded its seemingly interminable global media review and, which won’t surprise anyone, it’s much as you were. WPP’s Mindshare has retained the bulk of the business: US and Europe, in the latter it’s added central and eastern Europe, ...

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Now Mondelez turns the heat on Publicis Groupe media

Mondelez International has joined the slew of advertisers reviewing their global media accounts and poor old Publicis Groupe is once again in the firing line, having to defend Starcom MediaVest’s $200m US business and other bits against Dentsu Aegis. Aegis ...

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General Mills piles more agony on Publicis Groupe

General Mills, whose brands include Cheerios, Green Giant and Pilllsbury, is reviewing its near $1bn US media business, currently held by Publicis Groupe’s ZenithOptimedia. It joins a long line of blue chip advertisers reviewing media regionally or globally, including Unilever, ...

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