media review
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Omnicom’s PHD lands £2bn Volkswagen media prize
PHD, for ages the second brand in Omnicom’s media empire to OMD, is beginning to rival its big brother with…
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Now Diageo reviews £1.6bn global media
Drinks giant Diageo is reviewing its £1.6bn global media account, the latest of a string of major advertisers searching for…
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More pain on the US media front for IPG and Publicis as $870m L’Oreal moves to WPP’s MEC
French beauty giant L’Oreal has moved its $870m North America media account to WPP’s MEC, defenestrating Interpublic’s UM and Publcis…
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£6bn Unilever global media for Mindshare and PHD
Unilever has concluded its seemingly interminable global media review and, which won’t surprise anyone, it’s much as you were. WPP’s…
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Now Mondelez turns the heat on Publicis Groupe media
Mondelez International has joined the slew of advertisers reviewing their global media accounts and poor old Publicis Groupe is once…
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General Mills piles more agony on Publicis Groupe
General Mills, whose brands include Cheerios, Green Giant and Pilllsbury, is reviewing its near $1bn US media business, currently held…
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Now Citibank joins lemming-like rush to review big global media accounts
US-based global banking giant Citibank has joined the list of blue chip companies reviewing their burgeoning media accounts. Citi uses…
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Telefonica media, Sorrell at Davos, CP+B heads south and Arnie makes a comeback at the Super Bowl
I see that Telefonica is reviewing its gigantic media account, worth £200m we read. Telefonica, a Spanish-owned mobile company, has…
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