Tag Archives: mcgarrybowen

How do you get people to want more chocolate – or miss the bits of chocs they don’t have? Well Buzzman in Paris has come up with this neat solution for Mondelez brand Milka, by removing a chocolate square and ...

Cannes hasn’t really had the stars this year: Sean Coombs, aka P.Diddy, the great Lou Reed etc; but nobody on a par with Bill Clinton last year. One who did turn up was famed photographer Annie Leibowitz, courtesy of Mcgarrybowen. ...

Droga5, which announced last week that it was setting up a global network (it currently operates in New York and Sydney) has chosen London as its gateway to Europe; poaching Kevin Dundas (right) from 180 Amsterdam as its CEO and ...

Well that’s what they do these days – burgers bring in the punters but coffee etc is the message you want to send out. Which is what Mother New York is doing in its first campaign for Burger King since ...

Honda seems to be in a bit of a mess at the moment; laying off 800 workers at its UK plant while upscale rival Jaguar Land Rover is adding them. And the company is reviewing its creative agency in the ...

China and Japan aren’t always the best of pals (that’s enough serious political analysis for now) and Japanese marcoms giant Dentsu has therefore found it difficult to expand in its neighbour’s huge market. The traditional Dentsu model, providing absolutely everything ...

Those agencies without a big car account will be preparing to work overtime at Christmas as Honda reviews its $500m Honda and near-$200m Acura accounts in the US. Both accounts have been with indie agency RPA since 1986 and it ...

Mcgarrybowen may be having a few hiccups in the US, losing Bud Light and maybe Burger King – you never know with BK, but its new London-based European operation seems to have got off to a good start with the ...

Anheuser-Busch InBev has named AKQA as its US digital agency for Budweiser, Bud Light and Stella Artrois, replacing Heineken at the WPP-own company. Heineken is in the process of moving its digital work to above-the-line agency Wieden+Kennedy. In US terms ...