How do you get people to want more chocolate – or miss the bits of chocs they don’t have? Well Buzzman in Paris has come up with this neat solution for Mondelez brand Milka, by removing a chocolate square and ...
Read More »Cannes: It’s been a bit short on star guests but ace photographer Annie Liebowitz is worth celebrating
Cannes hasn’t really had the stars this year: Sean Coombs, aka P.Diddy, the great Lou Reed etc; but nobody on a par with Bill Clinton last year. One who did turn up was famed photographer Annie Leibowitz, courtesy of Mcgarrybowen. ...
Read More »Droga5 announces start-up team for London launch
Droga5, which announced last week that it was setting up a global network (it currently operates in New York and Sydney) has chosen London as its gateway to Europe; poaching Kevin Dundas (right) from 180 Amsterdam as its CEO and ...
Read More »Mother wins $240m Burger King and debuts with spots for anything other than burgers
Well that’s what they do these days – burgers bring in the punters but coffee etc is the message you want to send out. Which is what Mother New York is doing in its first campaign for Burger King since ...
Read More »W+K London back on the case for new Honda Civic
Honda seems to be in a bit of a mess at the moment; laying off 800 workers at its UK plant while upscale rival Jaguar Land Rover is adding them. And the company is reviewing its creative agency in the ...
Read More »Dentsu boss Tim Andree sets out new China strategy
China and Japan aren’t always the best of pals (that’s enough serious political analysis for now) and Japanese marcoms giant Dentsu has therefore found it difficult to expand in its neighbour’s huge market. The traditional Dentsu model, providing absolutely everything ...
Read More »Agencies roll their sleeves up for some extra Christmas homework as $700m Honda reviews
Those agencies without a big car account will be preparing to work overtime at Christmas as Honda reviews its $500m Honda and near-$200m Acura accounts in the US. Both accounts have been with indie agency RPA since 1986 and it ...
Read More »