Tag Archives: mcgarrybowen

Mcgarrybowen loses its way on Honda’s ‘Endless Road’

Taking on Wieden+Kennedy London in the Honda stakes is something of a challenge but it’s one that Mcgarrybowen in London has risen to pretty well thus far in its work for Honda Europe. Here’s its latest effort for Honda’s CR-V ...

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Mcgarrybowen resigns $300m Sears – will owner Dentsu now buy a big creative agency?

Dentsu-owned Mcgarrybowen has resigned the whopper Sears account in the US, the latest shake-out in a protracted agency review by Sears Holdings which also owns supermarket Kmart and some other retail businesses. Mcgarrybowen has handled Sears since 2011. Sears, the ...

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$240m Pizza Hut dumps Mcgarrybowen for Deutsch LA

Mcgarrybowen has paid the price for disappointing Pizza Hut sales in the US by losing the $240m ad account to Deutsch LA after just ten months. Pizza Hut is owned by fast food giant Yum Brands which also owns KFC ...

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Sky Bets £17m ad account on Mcgarrybowen

Mcgarrybowen in the UK has made an important step forward by winning the Sky Bet account in a three-way pitch. Betting has ballooned into a huge advertising category in the UK thanks to bets on football via mobiles. Even BBH ...

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Blow for Mother US as Burger King goes walkabout

I read somewhere the other day that the average tenure on a big ad account these days was three years, down from seven a decade ago. When you consider all the palaver that goes into appointing an agency –  endless ...

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Mcgarrybowen’s Droid Maxx campaign shows you can film the brief – and still make a good ad

Mcgarrybowen is often beaten with the stick labelled ‘safe – not creative’ but it’s pulled out all the stops to launch Verizon’s Droid Maxx phone with what, at first, looks like this year’s flavour – ‘advertainment.’ And indeed the campaign ...

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Fujitsu global boosts Mcgarrybowen and Aegis combo

Dentsu-owned Mcgarrybowen and Carat Enterprise (the business to business bit of Carat) have won the ad account for Japan’s Fujitsu, the one-time big hardware maker now trying to re-invent itself as comms technology company. Which is what you’d expect, given ...

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