mcgarrybowen
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Mcgarrybowen loses its way on Honda’s ‘Endless Road’
Taking on Wieden+Kennedy London in the Honda stakes is something of a challenge but it’s one that Mcgarrybowen in London…
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Mcgarrybowen resigns $300m Sears – will owner Dentsu now buy a big creative agency?
Dentsu-owned Mcgarrybowen has resigned the whopper Sears account in the US, the latest shake-out in a protracted agency review by…
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Kraft Foods dumps Droga5 and Wieden+Kennedy
Kraft Foods, the so-called boring bit of the former Kraft food empire (after Mondelez was spun off with the snacks…
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$240m Pizza Hut dumps Mcgarrybowen for Deutsch LA
Mcgarrybowen has paid the price for disappointing Pizza Hut sales in the US by losing the $240m ad account to…
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Sky Bets £17m ad account on Mcgarrybowen
Mcgarrybowen in the UK has made an important step forward by winning the Sky Bet account in a three-way pitch.…
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Blow for Mother US as Burger King goes walkabout
I read somewhere the other day that the average tenure on a big ad account these days was three years,…
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Mcgarrybowen’s Droid Maxx campaign shows you can film the brief – and still make a good ad
Mcgarrybowen is often beaten with the stick labelled ‘safe – not creative’ but it’s pulled out all the stops to…
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Virgin’s safety dance, Mcgarrybowen debuts for Honda while VW launches the ‘Woofwagen’
***Here we go, in no particular order, three interesting new films. That bundle of fun in the sky Virgin (America…
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Fujitsu global boosts Mcgarrybowen and Aegis combo
Dentsu-owned Mcgarrybowen and Carat Enterprise (the business to business bit of Carat) have won the ad account for Japan’s Fujitsu,…
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