Tag Archives: mcgarrybowen

Mcgarrybowen wins Mondelez’s Green & Black’s

It’s taken a while for the more recent generation of US agencies to establish themselves in the UK but some, at least, seem to be getting there. Anomaly and Droga5 appear to be hitting their stride and now Dentsu-owned Mcgarrybowen ...

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Adobe pillories ditzy agencies in new Stock campaign

Adobe’s B2B marketing is streets ahead of everyone’s else’s – with a template from Goodby Silverstein in San Francisco – although that noisy ‘Mr Handsome’ thing that pops up on websites that are already irritating enough is super-irritating. Stock pictures ...

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Now MD Hurrell quits MullenLowe for Mcgarrybowen

The exodus at MullenLowe (an IPG merger of Boston-based Mullen and London-based Lowe) continues apace. Now MD Charlie Hurrell is leaving to join Dentsu’s Mcgarrybowen as London MD. A whole string of Lowe senior managers have left this year as ...

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US PC giants unveil $70m joint marketing drive

Dell, Lenovo, HP, chip supplier Intel and Microsoft are combining for a new $70m campaign ‘PC does whaat?’ aiming to show that these largely unloved devices are actually pretty good. There’s a new generation of Intel chips coming out alongside ...

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Mcgarrybowen marshals the troops for Honda’s HR-V

Honda is marshalling a fair bit of creative firepower – and media money presumably – to plug its range of new models. Wieden+Kennedy does the honours for Honda UK, Honda Europe uses Mcgarrybowen in London (agency rosters are agency rosters..) ...

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Mcgarrybowen loses its way on Honda’s ‘Endless Road’

Taking on Wieden+Kennedy London in the Honda stakes is something of a challenge but it’s one that Mcgarrybowen in London has risen to pretty well thus far in its work for Honda Europe. Here’s its latest effort for Honda’s CR-V ...

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Mcgarrybowen resigns $300m Sears – will owner Dentsu now buy a big creative agency?

Dentsu-owned Mcgarrybowen has resigned the whopper Sears account in the US, the latest shake-out in a protracted agency review by Sears Holdings which also owns supermarket Kmart and some other retail businesses. Mcgarrybowen has handled Sears since 2011. Sears, the ...

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