Tag Archives: mcgarrybowen

Mcgarrybowen scores in Green & Blacks TV debut

Since Mondelelez bought Cadbury upscale chocolate brand Green & Blacks seems to have been inching away from its organic roots – well marketers always know better don’t they? – but, along with this, comes its first TV campaign from Mcgarrybowen. ...

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Mcgarrybowen crams Honda range into 30 seconds

Facebook and Fox are about to launch six-second ads (to a mostly believing ad world no doubt) meaning, among other things, that Trevor Beattie was almost right a few years ago when he predicted five-second ads would take over. Mcgarrybowen, ...

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Mcgarrybowen wins Mondelez’s Green & Black’s

It’s taken a while for the more recent generation of US agencies to establish themselves in the UK but some, at least, seem to be getting there. Anomaly and Droga5 appear to be hitting their stride and now Dentsu-owned Mcgarrybowen ...

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Adobe pillories ditzy agencies in new Stock campaign

Adobe’s B2B marketing is streets ahead of everyone’s else’s – with a template from Goodby Silverstein in San Francisco – although that noisy ‘Mr Handsome’ thing that pops up on websites that are already irritating enough is super-irritating. Stock pictures ...

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Now MD Hurrell quits MullenLowe for Mcgarrybowen

The exodus at MullenLowe (an IPG merger of Boston-based Mullen and London-based Lowe) continues apace. Now MD Charlie Hurrell is leaving to join Dentsu’s Mcgarrybowen as London MD. A whole string of Lowe senior managers have left this year as ...

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US PC giants unveil $70m joint marketing drive

Dell, Lenovo, HP, chip supplier Intel and Microsoft are combining for a new $70m campaign ‘PC does whaat?’ aiming to show that these largely unloved devices are actually pretty good. There’s a new generation of Intel chips coming out alongside ...

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Mcgarrybowen marshals the troops for Honda’s HR-V

Honda is marshalling a fair bit of creative firepower – and media money presumably – to plug its range of new models. Wieden+Kennedy does the honours for Honda UK, Honda Europe uses Mcgarrybowen in London (agency rosters are agency rosters..) ...

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Mcgarrybowen loses its way on Honda’s ‘Endless Road’

Taking on Wieden+Kennedy London in the Honda stakes is something of a challenge but it’s one that Mcgarrybowen in London has risen to pretty well thus far in its work for Honda Europe. Here’s its latest effort for Honda’s CR-V ...

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