Tag Archives: mcgarrybowen

The Christmas ad season is a big challenge for all retailers, never more so than now in the UK when the depredations of online buying and business rate rises are in danger of decimating the UK high street. A good ...

Since Mondelelez bought Cadbury upscale chocolate brand Green & Blacks seems to have been inching away from its organic roots – well marketers always know better don’t they? – but, along with this, comes its first TV campaign from Mcgarrybowen. ...

Facebook and Fox are about to launch six-second ads (to a mostly believing ad world no doubt) meaning, among other things, that Trevor Beattie was almost right a few years ago when he predicted five-second ads would take over. Mcgarrybowen, ...

It’s taken a while for the more recent generation of US agencies to establish themselves in the UK but some, at least, seem to be getting there. Anomaly and Droga5 appear to be hitting their stride and now Dentsu-owned Mcgarrybowen ...

Adobe’s B2B marketing is streets ahead of everyone’s else’s – with a template from Goodby Silverstein in San Francisco – although that noisy ‘Mr Handsome’ thing that pops up on websites that are already irritating enough is super-irritating. Stock pictures ...

The exodus at MullenLowe (an IPG merger of Boston-based Mullen and London-based Lowe) continues apace. Now MD Charlie Hurrell is leaving to join Dentsu’s Mcgarrybowen as London MD. A whole string of Lowe senior managers have left this year as ...

Dell, Lenovo, HP, chip supplier Intel and Microsoft are combining for a new $70m campaign ‘PC does whaat?’ aiming to show that these largely unloved devices are actually pretty good. There’s a new generation of Intel chips coming out alongside ...

Honda is marshalling a fair bit of creative firepower – and media money presumably – to plug its range of new models. Wieden+Kennedy does the honours for Honda UK, Honda Europe uses Mcgarrybowen in London (agency rosters are agency rosters..) ...

British actor Malcolm McDowell was known for a lot of things, most notably appearances in ground-breaking films A Clockwork Orange and If, and a less assured appearance as the anti-hero in the only Flashman film to be made. Times passes ...