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Mothercare banks on posters and print for crucial Mcgarrybowen ad comeback
The Christmas ad season is a big challenge for all retailers, never more so than now in the UK when…
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Mcgarrybowen scores in Green & Blacks TV debut
Since Mondelelez bought Cadbury upscale chocolate brand Green & Blacks seems to have been inching away from its organic roots…
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Mcgarrybowen crams Honda range into 30 seconds
Facebook and Fox are about to launch six-second ads (to a mostly believing ad world no doubt) meaning, among other…
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Mcgarrybowen wins Mondelez’s Green & Black’s
It’s taken a while for the more recent generation of US agencies to establish themselves in the UK but some,…
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Adobe pillories ditzy agencies in new Stock campaign
Adobe’s B2B marketing is streets ahead of everyone’s else’s – with a template from Goodby Silverstein in San Francisco –…
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Now MD Hurrell quits MullenLowe for Mcgarrybowen
The exodus at MullenLowe (an IPG merger of Boston-based Mullen and London-based Lowe) continues apace. Now MD Charlie Hurrell is…
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US PC giants unveil $70m joint marketing drive
Dell, Lenovo, HP, chip supplier Intel and Microsoft are combining for a new $70m campaign ‘PC does whaat?’ aiming to…
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Mcgarrybowen marshals the troops for Honda’s HR-V
Honda is marshalling a fair bit of creative firepower – and media money presumably – to plug its range of…
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Embarrassing turn from Malcolm McDowell as spokesman for ‘Lunchables Upload’
British actor Malcolm McDowell was known for a lot of things, most notably appearances in ground-breaking films A Clockwork Orange…
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