Mcgarrybowen crams Honda range into 30 seconds

Facebook and Fox are about to launch six-second ads (to a mostly believing ad world no doubt) meaning, among other things, that Trevor Beattie was almost right a few years ago when he predicted five-second ads would take over.

Mcgarrybowen, which handles Honda’s European ads, has been charged with promoting the Japanese carmaker’s whole new range in a seemingly generous 30 seconds but it’s quite a task all the same (less than five seconds each). So it’s ‘Over the Rainbow’ time.

Not bad, the music makes it. But you can’t really see the cars.

MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.