Mcgarrybowen scores in Green & Blacks TV debut

Since Mondelelez bought Cadbury upscale chocolate brand Green & Blacks seems to have been inching away from its organic roots – well marketers always know better don’t they? – but, along with this, comes its first TV campaign from Mcgarrybowen.

And a lively effort it is, with Red Riding Hood finding a new stratagem for those pesky wolves.

Was watching TV with friends over the weekend and they said they’d already seen this and liked it. So there you are: a real live MAA focus group.

It is good – feel there’s a great commercial in there but it pulls its punches a bit

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.