Since Mondelelez bought Cadbury upscale chocolate brand Green & Blacks seems to have been inching away from its organic roots – well marketers always know better don’t they? – but, along with this, comes its first TV campaign from Mcgarrybowen.
And a lively effort it is, with Red Riding Hood finding a new stratagem for those pesky wolves.
Was watching TV with friends over the weekend and they said they’d already seen this and liked it. So there you are: a real live MAA focus group.
It is good – feel there’s a great commercial in there but it pulls its punches a bit
MAA creative scale: 8.