Tag Archives: McDonalds

Publicis.Sapient teams with Capgemini to win McDonald’s transformation task

Publicis Groupe has won another significant slice of business from McDonald’s following the appointment of Leo Burnett London to handle its FIFA World Cup sponsorship and new McDelivery service globally. Consultancy Publicis.Sapient has teamed with French-based giant Capgemini to form ...

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McDonald’s picks Leo Burnett London for global sports

McDonald’s, which moved its massive US ad account into DDB’s new We Are Unlimited operation last year, has given Leo Burnett London a big vote of confidence by appointing it to handle its global sports sponsorship activity. McDonald’s recently ended ...

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McDonald’s gets real for (imaginary) summer

After the spot of bother with its ‘Bereavement’ ad (below) – a rare misjudgement – McDonald’s and Leo Burnett are back on the case for this McCafe ad hymning the imaginary delights of summer (just as the weather’s turned and ...

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McDonald’s gets it wrong with bereavement ad

McDonald’s has run into a wave of flak for this new ad from Leo Burnett, showing a mother and son recalling a deceased father over a Big Mac. You shouldn’t exploit such events to sell burgers is the criticism and, ...

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Leo Burnett North America puts media tech expert Swinand in charge

Lose a big account and people seem to go missing too. Last year Publicis-owned Leo Burnett lost McDonald’s to Omnicom’s new We Are Unlimited and long-serving worldwide chairman Tom Bernardin is on his way although he’s staying as a consultant ...

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