Tag Archives: McDonalds

Now McDonald’s reviews $1.8bn global media out of OMD

McDonald’s has joined the seemingly endless list of big advertisers reviewing their media spend although it seems reasonable enough as it’s its first such media review since 2003. McDonald’s uses Omnicom’s OMD globally but now it says it wants to ...

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TBWA Paris drops food and people for McDonald’s

It’s not often that print ads caused a stir these days – unless they’re deliberately setting out to do so, as with Gary Lineker’s recent foray for TM Lewin. TBWA Paris has succeeded in doing so with this campaign for ...

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Publicis.Sapient teams with Capgemini to win McDonald’s transformation task

Publicis Groupe has won another significant slice of business from McDonald’s following the appointment of Leo Burnett London to handle its FIFA World Cup sponsorship and new McDelivery service globally. Consultancy Publicis.Sapient has teamed with French-based giant Capgemini to form ...

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McDonald’s picks Leo Burnett London for global sports

McDonald’s, which moved its massive US ad account into DDB’s new We Are Unlimited operation last year, has given Leo Burnett London a big vote of confidence by appointing it to handle its global sports sponsorship activity. McDonald’s recently ended ...

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McDonald’s gets real for (imaginary) summer

After the spot of bother with its ‘Bereavement’ ad (below) – a rare misjudgement – McDonald’s and Leo Burnett are back on the case for this McCafe ad hymning the imaginary delights of summer (just as the weather’s turned and ...

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McDonald’s gets it wrong with bereavement ad

McDonald’s has run into a wave of flak for this new ad from Leo Burnett, showing a mother and son recalling a deceased father over a Big Mac. You shouldn’t exploit such events to sell burgers is the criticism and, ...

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