McDonalds
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McDonald’s signs ‘pre-nug’ agreement for McNuggets fans
Must be something in the, er, nuggets. Leo Burnett and McDonald’s are becoming very adept at ads that isolate an…
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McDonald’s rewards W+K’s creativity with the toughest brief in town
Agencies and some ad commentators often say that creativity – however it’s defined – is (finally) on the way back…
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WcDonald’s brings out the best in Wieden+Kennedy
Wieden+Kennedy may be having a tough time with 20% redundancies but its breaking work for WcDonald’s Japanese-style sauces (McDonald’s to…
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McDonald’s upsets its arches with new ‘manga’ packaging
Big global companies don’t usually take kindly to people mucking around with their logos, especially their golden arches. McDonald’s has…
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McDonald’s revisits the movies
Burger King may win all the awards, the classic challenger brand even though it’s been around for decades, but McDonald’s…
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Leo Burnett celebrates another great British tradition – McNuggets
Remember Super Size Me, Morgan Spurlock’s documentary about the perils of living on McDonald’s for a month? Pouring ordure on…
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Leo Burnett and director Edgar Wright raise McDonald’s arches for the first time
McDonald’s advertising through Leo Burnett in the UK has been pretty seamless, presented as a British brand (without overdoing it.)…
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McDonald’s goes for World Cup without the football
McDonald’s presumably expects to do pretty good business during a World Cup and its first truly global campaign, while not…
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Another textbook example of advertising from McDonald’s and Leo Burnett
McDonald’s has a new loyalty programme – MyMcDonald’s Rewards -and a new UK campaign from Leo Burnett – ‘More Rewarding…
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