Tag Archives: McDonalds

McDonald’s advertising through Leo Burnett in the UK has been pretty seamless, presented as a British brand (without overdoing it.) ‘Fancy a McDonald’s?’ is an Anglicisation of long-serving ‘I’m Lovin’ It’ which caused consternation at Burnett all those years ago ...

McDonald’s presumably expects to do pretty good business during a World Cup and its first truly global campaign, while not directly football-related, is clearly timed for it. There are even chaps in traditional Arab dress. From Wieden+Kennedy New York. Supposedly ...

McDonald’s has a new loyalty programme – MyMcDonald’s Rewards -and a new UK campaign from Leo Burnett – ‘More Rewarding McDonald’s Moments’ – to go with it. Funny how these things tend to follow price increases (McD’s cheapest burger has ...

Starcom has capped a stellar 2021 for Publicis Media in the US by winning McDonald’s from Omnicom’s OMD. OMD has lost McDonald’s $1.6bn national media planning and buying to Starcom after nearly 20 years although it keeps some business including ...

Christmas ads this year look set to be a battle of the animators (hardly surprising in a lockdown) and music. McDonald’s’ Christmas effort from Leo Burnett, with some smart animation from Passion Pictures and post production from Framestore, leans heavily ...

Here’s another gritty slice of life from gloomy Britain from McDonald’s (London’s going into virtual lockdown following most of the north of England and Scotland) and Leo Burnett – ‘The gift’ with a teenager getting a not entirely welcome (initially) ...

Are Burger King and McDonald’s kissing and making up? Looks like it from this poster in Finland – but actually it’s for Helsinki’s Pride Week celebration. ‘Love Conquers All’ it seems, even the rather unappetising Ronald McDonald. Burger King says: ...

Here’s a poser for Burger King. When you’ve spent the past few years aiming potshots at your bigger rival, how do you respond when it hands you all the ammunition you’ve ever dreamed of on a plate? The current imbroglio ...

Here’s an ingenious sustainability wheeze from Virtue, the Vice-owned agency, for McDonald’s Austria: converting its former yellow and red striped plastic straws (they’ve been dumped in favour of paper) into a limited edition swimwear collection. McDonald’s Austria marketing director Benedikt ...