Tag Archives: McDonalds

TBWA/Paris produces a compelling hymn to McMuffins

Good to see food porn making a comeback, this time for McDonald’s Egg McMuffin courtesy of TBWA/Paris. With a delicious French twist (sorry it’s unavoidable.) The film use some audiovisual wheezes, including ASMR sound which supposedly brings your auditory system ...

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Danone and McDelivery show French power of print

Paris in the spring evidently hasn’t sprung yet judging by these two outstanding print campaigns – from BETC Paris celebrating 100 years of Danone yogurt and TBWA\Paris for McDonald’s McDelivery service – but it’s still looking pretty good. Here’s Danone. ...

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McDonald’s rides to rescue of hungry Xmas reindeer

Been a bit short of Santas and reindeers this Christmas (and we still miss Marks & Spencer’s Mrs Claus) but McDonald’s and Leo Burnett ride to the rescue with “reindeer treats” (no, not a reindeer burger), a welcome break from ...

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Droga5 invades college football team talks for Dos Equis

Are proper TV-based campaigns making a comeback? In the US anyway. Yesterday we had McDonald’s’ Marianne from We Are Unlimited and now it’s a college football themed series from Droga5 for Dos Equis, the beer brand that doubled up as ...

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Is McDonald’s on to a winner with We Are Unlimited’s spicy grandma Marianne?

Omnicom’s new(ish) We Are Unlimited construct for McDonald’s seems to be hitting its stride, bringing back “spicy” grandma Marianne for one of its endless varieties. Would this have made the cut with a spicy grandpa? Wouldn’t be surprised if such ...

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DDB’s We Are Unlimited hits its stride for McDonald’s

We were promised great things when DDB boss Wendy Clark’s new We Are Unlimited operation for McDonald’s in the US hove into view but its first effort was disappointingly anodyne. WAU is supposed to produce lots of data-driven (yawn) content ...

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Leo Burnett hunts down the flat white for McDonald’s

For decades now Leo Burnett has been skilfully walking a line for McDonald’s: presenting the somewhat soulless burger giant in a very British way; an Ealing comedy without the public school accents. Helped by the fact that McDonald’s spends a ...

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