Tag Archives: McDonalds

Droga5 invades college football team talks for Dos Equis

Are proper TV-based campaigns making a comeback? In the US anyway. Yesterday we had McDonald’s’ Marianne from We Are Unlimited and now it’s a college football themed series from Droga5 for Dos Equis, the beer brand that doubled up as ...

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Is McDonald’s on to a winner with We Are Unlimited’s spicy grandma Marianne?

Omnicom’s new(ish) We Are Unlimited construct for McDonald’s seems to be hitting its stride, bringing back “spicy” grandma Marianne for one of its endless varieties. Would this have made the cut with a spicy grandpa? Wouldn’t be surprised if such ...

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DDB’s We Are Unlimited hits its stride for McDonald’s

We were promised great things when DDB boss Wendy Clark’s new We Are Unlimited operation for McDonald’s in the US hove into view but its first effort was disappointingly anodyne. WAU is supposed to produce lots of data-driven (yawn) content ...

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Leo Burnett hunts down the flat white for McDonald’s

For decades now Leo Burnett has been skilfully walking a line for McDonald’s: presenting the somewhat soulless burger giant in a very British way; an Ealing comedy without the public school accents. Helped by the fact that McDonald’s spends a ...

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Now McDonald’s reviews $1.8bn global media out of OMD

McDonald’s has joined the seemingly endless list of big advertisers reviewing their media spend although it seems reasonable enough as it’s its first such media review since 2003. McDonald’s uses Omnicom’s OMD globally but now it says it wants to ...

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TBWA Paris drops food and people for McDonald’s

It’s not often that print ads caused a stir these days – unless they’re deliberately setting out to do so, as with Gary Lineker’s recent foray for TM Lewin. TBWA Paris has succeeded in doing so with this campaign for ...

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Publicis.Sapient teams with Capgemini to win McDonald’s transformation task

Publicis Groupe has won another significant slice of business from McDonald’s following the appointment of Leo Burnett London to handle its FIFA World Cup sponsorship and new McDelivery service globally. Consultancy Publicis.Sapient has teamed with French-based giant Capgemini to form ...

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