Tag Archives: McDonalds

Just when you thought everything in the garden was rosy – McDonald’s has fired its British-born CEO Steve Easterbrook, who’s overseen a doubling in its share price since taking the top job in 2015, over a “consensual relationship” with an ...

Wieden+Kennedy has been celebrating what is arguably the creative account win of the year, McDonald’s in the US from Omnicom/DDB’s bespoke agency We Are Unlimited. An internal memo secured by Adweek says: “It’s been a nine-month journey that was originally ...

Omnicom’s We Are Unlimited agency, the one set up to handle McDonald’s in the US, is laying off people according to Adweek even though it’s now open for other business too and a DDB team also in Chicago has won ...

Are advertisers finally wising up to the reality that they don’t need to do the same thing everywhere? McDonald’s in the UK goes for tongue-in-cheek reality via Leo Burnett while across the Channel TBWA Paris has gone all abstract. Compellingly ...

McDonald’s in Japan has produced some new McFizz cups which show boys and girls relating – decorously. Aaah.. But if you angle the cup a certain way you get this. What’s I’m Lovin’ It in Japanese?

McDonald’s is on a roll at the moment despite the furious attacks from Burger King (same store sales up 5.7 per cent and shares up 20 per cent this year). One of its strengths under Steve Easterbrook seems to be ...

Good to see food porn making a comeback, this time for McDonald’s Egg McMuffin courtesy of TBWA/Paris. With a delicious French twist (sorry it’s unavoidable.) The film use some audiovisual wheezes, including ASMR sound which supposedly brings your auditory system ...

Paris in the spring evidently hasn’t sprung yet judging by these two outstanding print campaigns – from BETC Paris celebrating 100 years of Danone yogurt and TBWA\Paris for McDonald’s McDelivery service – but it’s still looking pretty good. Here’s Danone. ...

Been a bit short of Santas and reindeers this Christmas (and we still miss Marks & Spencer’s Mrs Claus) but McDonald’s and Leo Burnett ride to the rescue with “reindeer treats” (no, not a reindeer burger), a welcome break from ...