Tag Archives: McDonalds

Burger King makes Big Macs disappear

Burger King has become the king of guerrilla marketing and UK agency BBH has unveiled its own little trick at the expense of long-time market leader McDonald’s by concealing a (not so) Big Mac behind each Burger King Whopper image ...

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McDonald’s chief Easterbrook fired after affair

Just when you thought everything in the garden was rosy – McDonald’s has fired its British-born CEO Steve Easterbrook, who’s overseen a doubling in its share price since taking the top job in 2015, over a “consensual relationship” with an ...

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Is McDonald’s straying from bespoke DDB agency We Are Unlimited?

Omnicom’s We Are Unlimited agency, the one set up to handle McDonald’s in the US, is laying off people according to Adweek even though it’s now open for other business too and a DDB team also in Chicago has won ...

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TBWA Paris crafts winning recipe for McDonald’s

Are advertisers finally wising up to the reality that they don’t need to do the same thing everywhere? McDonald’s in the UK goes for tongue-in-cheek reality via Leo Burnett while across the Channel TBWA Paris has gone all abstract. Compellingly ...

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McDonald’s covers all the angles in Japan

McDonald’s in Japan has produced some new McFizz cups which show boys and girls relating – decorously. Aaah.. But if you angle the cup a certain way you get this. What’s I’m Lovin’ It in Japanese?

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