Tag Archives: McDonalds

Burger King has become the king of guerrilla marketing and UK agency BBH has unveiled its own little trick at the expense of long-time market leader McDonald’s by concealing a (not so) Big Mac behind each Burger King Whopper image ...

Here’s a taste of the unexpected for McDonald’s, said to be its first specifically Christmas branding campaign from agency Leo’s Thjnk Tank (which seems to be a bespoke McD agency in Munich) and director Sune Sorenson for TPfilm. Angst runs ...

Just when you thought everything in the garden was rosy – McDonald’s has fired its British-born CEO Steve Easterbrook, who’s overseen a doubling in its share price since taking the top job in 2015, over a “consensual relationship” with an ...

Wieden+Kennedy has been celebrating what is arguably the creative account win of the year, McDonald’s in the US from Omnicom/DDB’s bespoke agency We Are Unlimited. An internal memo secured by Adweek says: “It’s been a nine-month journey that was originally ...

Omnicom’s We Are Unlimited agency, the one set up to handle McDonald’s in the US, is laying off people according to Adweek even though it’s now open for other business too and a DDB team also in Chicago has won ...

Are advertisers finally wising up to the reality that they don’t need to do the same thing everywhere? McDonald’s in the UK goes for tongue-in-cheek reality via Leo Burnett while across the Channel TBWA Paris has gone all abstract. Compellingly ...

McDonald’s in Japan has produced some new McFizz cups which show boys and girls relating – decorously. Aaah.. But if you angle the cup a certain way you get this. What’s I’m Lovin’ It in Japanese?

McDonald’s is on a roll at the moment despite the furious attacks from Burger King (same store sales up 5.7 per cent and shares up 20 per cent this year). One of its strengths under Steve Easterbrook seems to be ...

Good to see food porn making a comeback, this time for McDonald’s Egg McMuffin courtesy of TBWA/Paris. With a delicious French twist (sorry it’s unavoidable.) The film use some audiovisual wheezes, including ASMR sound which supposedly brings your auditory system ...