Starcom has capped a stellar 2021 for Publicis Media in the US by winning McDonald’s from Omnicom’s OMD. OMD has lost McDonald’s $1.6bn national media planning and buying to Starcom after nearly 20 years although it keeps some business including ...
Read More »McDonald’s tunes into a winner in the Xmas music stakes
Christmas ads this year look set to be a battle of the animators (hardly surprising in a lockdown) and music. McDonald’s’ Christmas effort from Leo Burnett, with some smart animation from Passion Pictures and post production from Framestore, leans heavily ...
Read More »McDonald’s’ recipe for gloomy Britain – ‘A little means a lot’
Here’s another gritty slice of life from gloomy Britain from McDonald’s (London’s going into virtual lockdown following most of the north of England and Scotland) and Leo Burnett – ‘The gift’ with a teenager getting a not entirely welcome (initially) ...
Read More »Burger King’s King moves in on McDonald’s’ Ronald
Are Burger King and McDonald’s kissing and making up? Looks like it from this poster in Finland – but actually it’s for Helsinki’s Pride Week celebration. ‘Love Conquers All’ it seems, even the rather unappetising Ronald McDonald. Burger King says: ...
Read More »Easterbrook imbroglio will blight McDonald’s marketing
Here’s a poser for Burger King. When you’ve spent the past few years aiming potshots at your bigger rival, how do you respond when it hands you all the ammunition you’ve ever dreamed of on a plate? The current imbroglio ...
Read More »Virtue makes a virtue of recycled straws for sustainable McDonald’s ‘swimwear’
Here’s an ingenious sustainability wheeze from Virtue, the Vice-owned agency, for McDonald’s Austria: converting its former yellow and red striped plastic straws (they’ve been dumped in favour of paper) into a limited edition swimwear collection. McDonald’s Austria marketing director Benedikt ...
Read More »McDonald’s shuffles marketing team – will it finally respond to Burger King with a strategy change?
When a new marketing boss comes in an agency review usually follows and Leo Burnett in the UK may have been concerned when it discovered UK CMO Gareth Helm was leaving, apparently at his behest. Mobile operator Three, when such ...
Read More »DDB welcomes back full-on McDonald’s to France
What do you miss most in lockdown? For lots of people it’s McDonald’s, judging by the enormous drive-in queues in the UK. Restaurants and cafes are reopening in France so DDB is celebrating the occasion in suitably faux-epic style. More ...
Read More »DDB’s ice cream and pickles concocts a Mothers Day winner for McDonalds Australia
Are our heartstrings more prone to tugging in Covid-19? It’s Mothers Day in Australia on Sunday and DDB Sydney is giving it both barrels in this clever variant for McDonald’s. Ace direction by Finch’s Christopher Riggert. https://www.youtube.com/watch?v=RTHUEOmN1os&feature=youtu.be Burger King tends ...
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