Tag Archives: McDonalds

Virtue makes a virtue of recycled straws for sustainable McDonald’s ‘swimwear’

Here’s an ingenious sustainability wheeze from Virtue, the Vice-owned agency, for McDonald’s Austria: converting its former yellow and red striped plastic straws (they’ve been dumped in favour of paper) into a limited edition swimwear collection. McDonald’s Austria marketing director Benedikt ...

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DDB welcomes back full-on McDonald’s to France

What do you miss most in lockdown? For lots of people it’s McDonald’s, judging by the enormous drive-in queues in the UK. Restaurants and cafes are reopening in France so DDB is celebrating the occasion in suitably faux-epic style. More ...

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McDonald’s UK hymns ‘invisible’ night workers

Burger King wins most of the ad plaudits these days for its various turns on guerilla marketing but good old McDonald’s sticks to its last – at least in the UK where it emerged as the second biggest traditional advertiser ...

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Burger King makes Big Macs disappear

Burger King has become the king of guerrilla marketing and UK agency BBH has unveiled its own little trick at the expense of long-time market leader McDonald’s by concealing a (not so) Big Mac behind each Burger King Whopper image ...

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