McDonalds
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McDonald’s revisits the movies
Burger King may win all the awards, the classic challenger brand even though it’s been around for decades, but McDonald’s…
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Leo Burnett and director Edgar Wright raise McDonald’s arches for the first time
McDonald’s advertising through Leo Burnett in the UK has been pretty seamless, presented as a British brand (without overdoing it.)…
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McDonald’s goes for World Cup without the football
McDonald’s presumably expects to do pretty good business during a World Cup and its first truly global campaign, while not…
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Another textbook example of advertising from McDonald’s and Leo Burnett
McDonald’s has a new loyalty programme – MyMcDonald’s Rewards -and a new UK campaign from Leo Burnett – ‘More Rewarding…
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Publicis ends 2021 on high note as Starcom scoops McDonald’s US media from Omnicom
Starcom has capped a stellar 2021 for Publicis Media in the US by winning McDonald’s from Omnicom’s OMD. OMD has…
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McDonald’s tunes into a winner in the Xmas music stakes
Christmas ads this year look set to be a battle of the animators (hardly surprising in a lockdown) and music.…
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McDonald’s’ recipe for gloomy Britain – ‘A little means a lot’
Here’s another gritty slice of life from gloomy Britain from McDonald’s (London’s going into virtual lockdown following most of the…
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Burger King’s King moves in on McDonald’s’ Ronald
Are Burger King and McDonald’s kissing and making up? Looks like it from this poster in Finland – but actually…
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