McDonalds
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McDonald’s breaks most marketing rules on ground of its own making
Leo Burnett’s advertising for McDonald’s has become such an institution that it doesn’t need to show food any more or…
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Smile goes from McDonald’s as it supports kids’ mental health
McDonald’s is marking Mental Health Awareness Week with an integrated campaign – ‘The Meal’ – that removes its famous smile…
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McDonald’s signs ‘pre-nug’ agreement for McNuggets fans
Must be something in the, er, nuggets. Leo Burnett and McDonald’s are becoming very adept at ads that isolate an…
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McDonald’s rewards W+K’s creativity with the toughest brief in town
Agencies and some ad commentators often say that creativity – however it’s defined – is (finally) on the way back…
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WcDonald’s brings out the best in Wieden+Kennedy
Wieden+Kennedy may be having a tough time with 20% redundancies but its breaking work for WcDonald’s Japanese-style sauces (McDonald’s to…
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McDonald’s upsets its arches with new ‘manga’ packaging
Big global companies don’t usually take kindly to people mucking around with their logos, especially their golden arches. McDonald’s has…
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McDonald’s revisits the movies
Burger King may win all the awards, the classic challenger brand even though it’s been around for decades, but McDonald’s…
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Leo Burnett celebrates another great British tradition – McNuggets
Remember Super Size Me, Morgan Spurlock’s documentary about the perils of living on McDonald’s for a month? Pouring ordure on…
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Leo Burnett and director Edgar Wright raise McDonald’s arches for the first time
McDonald’s advertising through Leo Burnett in the UK has been pretty seamless, presented as a British brand (without overdoing it.)…
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