Tag Archives: McDonalds

When a new marketing boss comes in an agency review usually follows and Leo Burnett in the UK may have been concerned when it discovered UK CMO Gareth Helm was leaving, apparently at his behest. Mobile operator Three, when such ...

What do you miss most in lockdown? For lots of people it’s McDonald’s, judging by the enormous drive-in queues in the UK. Restaurants and cafes are reopening in France so DDB is celebrating the occasion in suitably faux-epic style. More ...

Are our heartstrings more prone to tugging in Covid-19? It’s Mothers Day in Australia on Sunday and DDB Sydney is giving it both barrels in this clever variant for McDonald’s. Ace direction by Finch’s Christopher Riggert. Burger King tends to ...

Burger King wins most of the ad plaudits these days for its various turns on guerilla marketing but good old McDonald’s sticks to its last – at least in the UK where it emerged as the second biggest traditional advertiser ...

Big brands are flocking to Wieden+Kennedy in the US (it was a big player at the Super Bowl, not always on top form in our view) and one of its biggest recent wins is McDonald’s, which has abandoned bespoke DDB ...

Burger King has become the king of guerrilla marketing and UK agency BBH has unveiled its own little trick at the expense of long-time market leader McDonald’s by concealing a (not so) Big Mac behind each Burger King Whopper image ...

Here’s a taste of the unexpected for McDonald’s, said to be its first specifically Christmas branding campaign from agency Leo’s Thjnk Tank (which seems to be a bespoke McD agency in Munich) and director Sune Sorenson for TPfilm. Angst runs ...

Just when you thought everything in the garden was rosy – McDonald’s has fired its British-born CEO Steve Easterbrook, who’s overseen a doubling in its share price since taking the top job in 2015, over a “consensual relationship” with an ...

Wieden+Kennedy has been celebrating what is arguably the creative account win of the year, McDonald’s in the US from Omnicom/DDB’s bespoke agency We Are Unlimited. An internal memo secured by Adweek says: “It’s been a nine-month journey that was originally ...