DDB’s ice cream and pickles concocts a Mothers Day winner for McDonalds Australia

Are our heartstrings more prone to tugging in Covid-19?

It’s Mothers Day in Australia on Sunday and DDB Sydney is giving it both barrels in this clever variant for McDonald’s. Ace direction by Finch’s Christopher Riggert.

https://www.youtube.com/watch?v=RTHUEOmN1os&feature=youtu.be

Burger King tends to win the plaudits for its cheeky geurrilla marketing but McD (outside the US oddly) is consistently good.

Ripper.

MAA creative scale: 9.