Virtue makes a virtue of recycled straws for sustainable McDonald’s ‘swimwear’

Here’s an ingenious sustainability wheeze from Virtue, the Vice-owned agency, for McDonald’s Austria: converting its former yellow and red striped plastic straws (they’ve been dumped in favour of paper) into a limited edition swimwear collection.

McDonald’s Austria marketing director Benedikt Böcker says: “We are delighted about our unique sustainable swimwear collection made from recycled material in our classic straw design. I appreciate the close and long-term cooperation with Virtue as our local agency partner in Vienna. Together we create unique projects and set new milestones in our sustainability communication.”

MAA creative scale: 8.

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