marketing
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News
Mother wins Alpen and delivers a monster campaign
Alpen appointed Mother last year ahead of £2m rebranding exercise, and the agency has responded by unleashing a new cereal…
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News
Bippity, Buttbuty, Boob: Kim Kardashian is ‘the fairy buttmother’
Fresh from announcing a global activewear deal with Nike – which marks the sportswear giant’s first time partnering with an…
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News
Brands queue to check in for White Lotus Season 3
Pass the Tanqueray gin and Ketel One vodka, White Lotus season 3 launched on Sky in the UK this week.…
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News
Gordon Ramsay’s new f-word: Flora
As if we needed proof of his over exposure, here’s more Gordon Ramsay. This time he’s selling Flora, following on…
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News
Le Pub takes on zero-alcohol and dating in New Year campaigns
Heineken has sensibly been at the forefront of the zero-alcohol drink market, and with agency Le Pub has been embracing…
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News
Medievalism or tech takeover? 2025 looks to be an uncertain year
What does 2025 have in store for the world of advertising and marketing? Among the many AI-focused predictions, agency Wonderhood…
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News
Live out the ultimate CMO life. But first, survive the agency party
Here’s the official trailer for CMO 25, the ultimate marketing leadership simulator for PS5 and XBox, which comes with some…
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Ad Tech
Why Visual Marketing Strategies Matter For Your Business
In the current age of constant distractions and visual stimuli, no business can do effective marketing without adding visual strategies…
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Advertisers
Online marketing for casinos 101: player acquisition and retention
The online gambling sector provides an excellent case study for online marketing more broadly. Casino operators exist almost exclusively within…
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