marketing
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News
Le Pub takes on zero-alcohol and dating in New Year campaigns
Heineken has sensibly been at the forefront of the zero-alcohol drink market, and with agency Le Pub has been embracing…
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News
Medievalism or tech takeover? 2025 looks to be an uncertain year
What does 2025 have in store for the world of advertising and marketing? Among the many AI-focused predictions, agency Wonderhood…
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News
Live out the ultimate CMO life. But first, survive the agency party
Here’s the official trailer for CMO 25, the ultimate marketing leadership simulator for PS5 and XBox, which comes with some…
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Ad Tech
Why Visual Marketing Strategies Matter For Your Business
In the current age of constant distractions and visual stimuli, no business can do effective marketing without adding visual strategies…
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Advertisers
Online marketing for casinos 101: player acquisition and retention
The online gambling sector provides an excellent case study for online marketing more broadly. Casino operators exist almost exclusively within…
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Advertisers
Ben Pask of Rare: five ways for marketers to find happiness
Whether they’re implicit or explicit, online or off, marketing stories are not just a momentary fad. They have always been…
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Advertisers
Paul Simons: marketing is about leadership – but you don’t see much of that in the Christmas ads
Last night I went to an event Lancaster University hosts annually at the Royal Society of Arts for alumni (and…
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Advertisers
Paul Simons: why understanding positioning and proposition is the key to telling a brand story
The holy grail of developing outstanding communication can get derailed by confusion and misunderstanding of some basic laws. Being didactic…
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Agencies
Campaign brings back Beale and moves her up a notch
Claire Beale (left) is returning to her old redoubt at Campaign following 13 months in exile as ‘brand editor’ of…
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