Tag Archives: marketing

It’s not what you put into a (digital) communication that matters, it’s what you get out – as Apple knows

Recently I’ve self-diagnosed Jones’ Syndrome – as in ‘keeping up with the J…’. It’s based on my anxiety about becoming an old fart due to my broad lack of interest in the finer detail of the digital world. I’ve heard ...

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Haymarket invents a new job category as PR Week’s Danny Rogers becomes ‘brand editor’ of Campaign

‘Strewth. I don’t think even the Americans, who have all sorts of editors populating their interminable mastheads, have ‘brand editors.’ But that’s what former PR Week editor Rogers (left) – who is also editor in chief of the Brand Republic ...

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Beyonce, and us, are better off without Pepsi

Beyonce has signed up with Pepsi, part of its answer to Coca-Cola’s attempt to take over the music business. She’ll be the centrepiece of its Super Bowl extravaganza and, no doubt, ‘brand ambassador’ all over the place. Well fifty million ...

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