marketing
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Advertisers
Ben Pask of Rare: five ways for marketers to find happiness
Whether they’re implicit or explicit, online or off, marketing stories are not just a momentary fad. They have always been…
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Advertisers
Paul Simons: marketing is about leadership – but you don’t see much of that in the Christmas ads
Last night I went to an event Lancaster University hosts annually at the Royal Society of Arts for alumni (and…
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Advertisers
Paul Simons: why understanding positioning and proposition is the key to telling a brand story
The holy grail of developing outstanding communication can get derailed by confusion and misunderstanding of some basic laws. Being didactic…
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Agencies
Campaign brings back Beale and moves her up a notch
Claire Beale (left) is returning to her old redoubt at Campaign following 13 months in exile as ‘brand editor’ of…
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Advertisers
Paul Vallois: is it time to view procurement people as partners rather than obstacles?
Paul Vallois (left), managing partner of Partners Andrews Aldridge, says it’s time to re-evaluate the relationship between agencies and their…
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Advertisers
Ryanair changes tack as profits slump – but is it too little too late for its customers?
The boss of Ryanair, Mr Michael O’Leary must kiss the Blarney Stone every week as he deals with their latest…
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Advertisers
Disney’s Lone Ranger flop shows that marketing can’t do the heavy lifting for second-rate movies
We don’t usually do movies here but there’s growing evidence that Hollywood (aka the global film industry) is more dependent…
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Advertisers
Out of the COI frying pan into the fire of a fashion launch for brand marketer Chris Wood
For years, you’ve run your own brand consultancy. After successfully selling it, you step into the limelight as chairman of…
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Advertisers
It’s not what you put into a (digital) communication that matters, it’s what you get out – as Apple knows
Recently I’ve self-diagnosed Jones’ Syndrome – as in ‘keeping up with the J…’. It’s based on my anxiety about becoming…
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