Tag Archives: manchester united

Who’ll be the first £1bn footballer?

Not sure yet but the odds are that he’ll be bought by Manchester United. The latest rumour is that United are prepared to pay Brazil star Neymar’s “release clause” at Barcelona (what a bright wheeze release clauses were on someone’s ...

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Football’s money-wise winners and losers – and a reminder from Mourinho

Interesting article in the FT today about football clubs and which ones have (and have not) spent most wisely on players and salaries. Manchester United is not among the wisest spenders you won’t be surprised to learn although there are ...

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Man United tries to make a drama out of…a shirt?

Manchester United is raking in millions from shirtmaker adidas and sponsor Chevrolet (just as well as boss Ed Woodward keeps spending it all on overpriced/duff players) so agency The Corner has produced a new variation on adidas’ ‘First Never Follows’ ...

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Under Armour loses its bearings all the way to Memphis

One of the duties that falls to agencies is picking the celebs for a new campaign, should they be required. There are lots of factors of course – cost, availability etc. It’s particularly hazardous with sportsmen who may lose form, ...

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Adidas beats Nike in the other World Cup battle

This was probably the first World Cup to be dominated by social media and, against the odds, it looks as though official World Cup sponsor Adidas has beaten its old enemy Nike in the battle for hearts and tweets. Research ...

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Why Manchester United is a brand on the brink

We sometimes mock the so-called science of ‘brand valuation’ – a company is worth what someone is prepared to pay for it and, in the case of quoted companies, the valuation is in the share price. But football clubs are ...

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A&E + Google to boost under-fire Manchester United, dazzling digital Swedish OOH, the joys of (NoW) editing

Football club Manchester United is not enjoying life at the moment; seeing its results on the pitch disappoint and its stock market price fall. But it’s only a game isn’t it? But Adam&Eve/DDB, which has become the go-to agency for ...

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