Football has changed with the Qatar World Cup – not necessarily for the better – and the decision by the US-based Glazer clan to put Manchester United up for sale for a rumoured $5bn may lead to further dramatic changes. ...Read More »
King Cantona is back on (Ocean) billboards in Man U supporters ownership crusade
Watched Eric Cantona’s documentary The United Way the other night (presented, co-written and produced by the great man) and they were all there: Becks, Fergie et al but nary a Glazer, the controversial owners in the post-Cantona era, in sight. ...Read More »
Is a creative director what Man U really needs?
Troubled UK football giant Manchester United (It’s way off the Champions League places although still the highest-grossing UK club on £627m according to Deloitte) is reportedly hunting for its first “creative director.” The lucky (or not) individual would have a ...Read More »
Is Mourinho’s messy departure writing on the wall for brand Manchester United?
How long can a brand stay on top when it does everything wrong? Maybe the forthcoming fortunes of Manchester United will tell us. The once all-conquering English football club has just sacked its third manager – the once all-conquering Jose ...Read More »
Who’ll be the first £1bn footballer?
Not sure yet but the odds are that he’ll be bought by Manchester United. The latest rumour is that United are prepared to pay Brazil star Neymar’s “release clause” at Barcelona (what a bright wheeze release clauses were on someone’s ...Read More »
Football’s money-wise winners and losers – and a reminder from Mourinho
Interesting article in the FT today about football clubs and which ones have (and have not) spent most wisely on players and salaries. Manchester United is not among the wisest spenders you won’t be surprised to learn although there are ...Read More »
Man United tries to make a drama out of…a shirt?
Manchester United is raking in millions from shirtmaker adidas and sponsor Chevrolet (just as well as boss Ed Woodward keeps spending it all on overpriced/duff players) so agency The Corner has produced a new variation on adidas’ ‘First Never Follows’ ...Read More »
Under Armour loses its bearings all the way to Memphis
One of the duties that falls to agencies is picking the celebs for a new campaign, should they be required. There are lots of factors of course – cost, availability etc. It’s particularly hazardous with sportsmen who may lose form, ...Read More »
Nike heads to Moscow to replace Manchester United – is this entirely wise?
Nike, which was paying Manchester United $40m for the privilege of supplying its kit, has been gazumped by Adidas which is to pay the Red-not-so-Devils these days a mind-boggling $750m over ten years. So Nike has turned its attentions to ...Read More »