manchester united
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Battle for Manchester United may put football’s marketing appeal under yet more pressure
Football has changed with the Qatar World Cup – not necessarily for the better – and the decision by the…
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News
King Cantona is back on (Ocean) billboards in Man U supporters ownership crusade
Watched Eric Cantona’s documentary The United Way the other night (presented, co-written and produced by the great man) and they…
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Is a creative director what Man U really needs?
Troubled UK football giant Manchester United (It’s way off the Champions League places although still the highest-grossing UK club on…
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Is Mourinho’s messy departure writing on the wall for brand Manchester United?
How long can a brand stay on top when it does everything wrong? Maybe the forthcoming fortunes of Manchester United…
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Who’ll be the first £1bn footballer?
Not sure yet but the odds are that he’ll be bought by Manchester United. The latest rumour is that United…
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Football’s money-wise winners and losers – and a reminder from Mourinho
Interesting article in the FT today about football clubs and which ones have (and have not) spent most wisely on…
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Man United tries to make a drama out of…a shirt?
Manchester United is raking in millions from shirtmaker adidas and sponsor Chevrolet (just as well as boss Ed Woodward keeps…
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Under Armour loses its bearings all the way to Memphis
One of the duties that falls to agencies is picking the celebs for a new campaign, should they be required.…
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Nike heads to Moscow to replace Manchester United – is this entirely wise?
Nike, which was paying Manchester United $40m for the privilege of supplying its kit, has been gazumped by Adidas which…
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