Tag Archives: manchester united

How long can a brand stay on top when it does everything wrong? Maybe the forthcoming fortunes of Manchester United will tell us. The once all-conquering English football club has just sacked its third manager – the once all-conquering Jose ...

Not sure yet but the odds are that he’ll be bought by Manchester United. The latest rumour is that United are prepared to pay Brazil star Neymar’s “release clause” at Barcelona (what a bright wheeze release clauses were on someone’s ...

Interesting article in the FT today about football clubs and which ones have (and have not) spent most wisely on players and salaries. Manchester United is not among the wisest spenders you won’t be surprised to learn although there are ...

Manchester United is raking in millions from shirtmaker adidas and sponsor Chevrolet (just as well as boss Ed Woodward keeps spending it all on overpriced/duff players) so agency The Corner has produced a new variation on adidas’ ‘First Never Follows’ ...

One of the duties that falls to agencies is picking the celebs for a new campaign, should they be required. There are lots of factors of course – cost, availability etc. It’s particularly hazardous with sportsmen who may lose form, ...

Nike, which was paying Manchester United $40m for the privilege of supplying its kit, has been gazumped by Adidas which is to pay the Red-not-so-Devils these days a mind-boggling $750m over ten years. So Nike has turned its attentions to ...

This was probably the first World Cup to be dominated by social media and, against the odds, it looks as though official World Cup sponsor Adidas has beaten its old enemy Nike in the battle for hearts and tweets. Research ...

This is going to be painful for anyone who doesn’t support Manchester United – but, then, football’s about pain isn’t it, as any Brazil fan could tell you this morning. McCann offshoot Commonwealth has finally produced a film plugging Chevrolet’s ...

We sometimes mock the so-called science of ‘brand valuation’ – a company is worth what someone is prepared to pay for it and, in the case of quoted companies, the valuation is in the share price. But football clubs are ...