Tag Archives: manchester united

This was probably the first World Cup to be dominated by social media and, against the odds, it looks as though official World Cup sponsor Adidas has beaten its old enemy Nike in the battle for hearts and tweets. Research ...

This is going to be painful for anyone who doesn’t support Manchester United – but, then, football’s about pain isn’t it, as any Brazil fan could tell you this morning. McCann offshoot Commonwealth has finally produced a film plugging Chevrolet’s ...

We sometimes mock the so-called science of ‘brand valuation’ – a company is worth what someone is prepared to pay for it and, in the case of quoted companies, the valuation is in the share price. But football clubs are ...

Football club Manchester United is not enjoying life at the moment; seeing its results on the pitch disappoint and its stock market price fall. But it’s only a game isn’t it? But Adam&Eve/DDB, which has become the go-to agency for ...

You’d need a heart of stone not to laugh – on top of Manchester United’s problems on the field (last night they were dumped out of the League Cup by low-flying Sunderland, largely because the club’s expensive stars don’t know ...

Bloomberg has launched something called Bloomberg Sports and it’s secured quite a PR coup by using ts hyper-clever computers to predict the outcome of the new Premier League season. Here are its top ten with points tallies for top three ...

Well maybe it’s not a rush but David Beckham’s retirement, announced yesterday, at the age of 38 follows hard on the heels of that of his old manager Sir Alex Ferguson. Team-mate Paul Scholes, who some would say was an ...

We put brand in inverted commas because brands and their valuation in football are even more difficult to compute than in other areas of business – and, indeed, sport. Manchester United turns over about £350m and makes an operating profit ...

Football saved Rupert Murdoch’s (part-owned) BSkyB from an early grave and now the ever-active media mogul (in his ninth decade) is hoping it can extend the life-support system for his British newspapers. His News Corporation company News International has secured ...