Tag Archives: manchester united

Why Manchester United is a brand on the brink

We sometimes mock the so-called science of ‘brand valuation’ – a company is worth what someone is prepared to pay for it and, in the case of quoted companies, the valuation is in the share price. But football clubs are ...

Read More »

A&E + Google to boost under-fire Manchester United, dazzling digital Swedish OOH, the joys of (NoW) editing

Football club Manchester United is not enjoying life at the moment; seeing its results on the pitch disappoint and its stock market price fall. But it’s only a game isn’t it? But Adam&Eve/DDB, which has become the go-to agency for ...

Read More »

What’s next for Becks as he joins rush to retire?

Well maybe it’s not a rush but David Beckham’s retirement, announced yesterday, at the age of 38 follows hard on the heels of that of his old manager Sir Alex Ferguson. Team-mate Paul Scholes, who some would say was an ...

Read More »

Can new manager David Moyes nurture the £3bn Manchester United ‘brand’

We put brand in inverted commas because brands and their valuation in football are even more difficult to compute than in other areas of business – and, indeed, sport. Manchester United turns over about £350m and makes an operating profit ...

Read More »

Murdoch snaffles Premier League mobile rights to boost The Times; Real Madrid breaks €500m barrier

Football saved Rupert Murdoch’s (part-owned) BSkyB from an early grave and now the ever-active media mogul (in his ninth decade) is hoping it can extend the life-support system for his British newspapers. His News Corporation company News International has secured ...

Read More »