A&E + Google to boost under-fire Manchester United, dazzling digital Swedish OOH, the joys of (NoW) editing

Football club Manchester United is not enjoying life at the moment; seeing its results on the pitch disappoint and its stock market price fall. But it’s only a game isn’t it?

But Adam&Eve/DDB, which has become the go-to agency for UK advertisers, has produced this film lauding its multinational appeal.

It’s a first for Google too, with its new ‘Front Row’ product trying to gets its hooks into barmy football supporters worldwide.

But where are the photos of embattled manager David Moyes?

***More groovy digital out of home, for those with a taste for it. This is from Swedish haircare company Apotek via agency Akestam Holst, production company Stopp and media owner Clear Channel.

It is good, though, isn’t it?

***Former News of the World and Sun editor Rebekah Brooks has been put through her paces by her defence counsel in the witness box at the Old Bailey this week in the phone hacking and other misdemeanours trial. Brooks’ defence seems to be that there was so much going on she couldn’t have known about all of it. The NoW was, obviously, a pretty weird organisation. Thank goodness it’s gone.

***Britain’s GCHQ, the country’s online spook service, has apparently assembled millions of images of people showing their naughty bits to friends and acquaintances (who, presumably, didn’t include GCHQ operatives) through its ‘Optic Nerve’ programme. So far it’s emerged that Yahoo has been mined but, no doubt, there are others.

GCHQ responded to these revelations thus: “It is a longstanding policy that we do not comment on intelligence matters.

“Furthermore, all of GCHQ’s work is carried out in accordance with a strict legal and policy framework which ensures that our activities are authorised, necessary and proportionate, and that there is rigorous oversight, including from the secretary of state, the interception and intelligence services commissioners and the Parliamentary Intelligence and Security Committee.

“All our operational processes rigorously support this position.”

Which is, clearly, complete bollocks. How can someone flashing their privates to a friend be anything to do with Al-Quaeda?

Doesn’t PR stink when it comes out with disingenuous statements (we’re being kind) like that?

***Depressing as the above item is (who’s in charge of the clattering train, as they used to say) we can still be pleased that the venerable NME (New Musical Express, as was) is still in business and gave an award the other night to Debbie Harry and Blondie.

The clips from the event are all over the place but here’s Ms Harry (who’s at Glastonbury this year along with Dolly Parton – Hugh Hefner will have another heart attack) in one of her earlier primes.

What a gal!

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