“I want to get closer to people who make stuff, not people who know people who make stuff,” is a comment from a conversation I had with Ben Stuart (left), CMO at Surescripts, previously at American Express and Charles Schwab. ...
Read More »Michael Lee: what clients and agencies are missing with the demise of the Three-Martini Lunch
Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20 years working on integrated accounts including Intel, JP Morgan, ExxonMobil and Jaguar. In 2012 he set up agency search consultancy ...
Read More »Michael Lee: is social media driving the spectacular growth of in-house ad agencies?
Michael Lee is a former ECD of Euro RSCG New York handling Volvo Worldwide. Born in England, he spent 20 years working on integrated accounts including Intel, JP Morgan, ExxonMobil and Jaguar. In 2012 he set up agency search consultancy ...
Read More »Michael Lee: did account planning kill advertising?
Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. Born in England, he spent 20 years in New York agencies winning and working on integrated accounts including Intel, JP Morgan, Exxon Mobil and Jaguar. In ...
Read More »Michael Lee of Madam picks his Desert Island Ads
Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. Born in England, he spent 20 years in New York agencies winning and working on integrated accounts including Intel, JP Morgan, Exxon Mobil and Jaguar. In ...
Read More »Michael Lee of Madam: How decoupling via production specialists is changing the agency world
Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. In 2012 he set up agency search consultancy Madam. My first job in advertising was in an ad agency production department – that area of an ...
Read More »BETC London brands Crossroads girls as Madams
When you think of Soho, London, what comes to mind? Some of civilisation’s oldest professions: such as advertising and, er, creative production services. Of course it does. And just to dispel any possible misunderstanding, BETC London have stamped an unforgettable ...
Read More »Michael Lee of Madam: In a world of 140 characters great writing can still give a brand its voice
Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. In 2012 he set up agency search consultancy Madam. While Twitter and texting appear to be reducing our communications skills to the level of a grunt, ...
Read More »Michael Lee of Madam: why I ditched the Cannes adfest and went to join the procurement people
Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. In 2012 he set up agency search consultancy Madam. Usually around this time of year, I would find myself on the Croisette at the Cannes Lions ...
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