Tag Archives: lynx

Now Lynx asks young men to join boxing brotherhood

Unilever is launching the Lynx Gold Brotherhood, an opportunity for Lynx wearers (and others presumably) to win Lynx-related prizes including a training session with new Lynx front man heavyweight champ Anthony Joshua. Joshua defends his titles soon so he’d better ...

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Axe is at it again, asking is it OK for guys?

Unilver’s Axe/Lynx, which seems to be suffering some sort of identity crisis itself, is still fretting about us guys. So it’s launching a campaign #isitokforguys, from 72andSunny Amsterdam, picking up on the numerous Google searches seemingly made by anxious males. ...

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Tears all round for Lynx’s new version of maledom

Time was when Unilever’s Lynx (Axe in some places) used to promote itself by showing winsome angels (female) reaching the male parts other extra-terrestrials could not. Things have moved on though and in place of BBH’s rather wonderful TV campaign ...

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BBH tries a different tune for Axe/Lynx

The new Axe/Lynx global campaign from BBH doesn’t seem to have come my way, for some reason, but here’s an Aussie version – where it’s still called Lynx. And it could hardly be more different to the whimsical boys-meets-girl tales ...

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Gerry Moira of Havas picks his Desert Island Ads

Gerry Moira is UK director of creativity and creative chairman at Havas Worldwide (formerly Euro RSCG) in London (a very long title, as he admits). He began his career as a copywriter at Ogilvy & Mather in 1977 before becoming ...

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