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Axe back on the right track but way to go for MullenLowe
Unilever’s Axe (Lynx in some places) seems to have noticed the error of its ways, abandoning 72andSunny’s woke ‘Find your…
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Axe Music opens the musical door to its old campaigns
You can’t go far wrong in a laundrette (or laundromat as they are these days) and Unilever brand Axe is…
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Grey lands its punches with new Anthony Joshua campaign for Lucozade Sport
Sports drinks are under fire as is just about everything else that comes in a can or plastic bottle these…
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Now Lynx asks young men to join boxing brotherhood
Unilever is launching the Lynx Gold Brotherhood, an opportunity for Lynx wearers (and others presumably) to win Lynx-related prizes including…
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Axe is at it again, asking is it OK for guys?
Unilver’s Axe/Lynx, which seems to be suffering some sort of identity crisis itself, is still fretting about us guys. So…
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Tears all round for Lynx’s new version of maledom
Time was when Unilever’s Lynx (Axe in some places) used to promote itself by showing winsome angels (female) reaching the…
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BBH tries a different tune for Axe/Lynx
The new Axe/Lynx global campaign from BBH doesn’t seem to have come my way, for some reason, but here’s an…
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Does new BBH ‘Soulmates’ campaign show that Unilever is finally taking the Axe to Lynx?
Looks like Unilever’s Axe (sold in the UK and some other markets as Lynx) is becoming Axe everywhere, unless Unilever…
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Gerry Moira of Havas picks his Desert Island Ads
Gerry Moira is UK director of creativity and creative chairman at Havas Worldwide (formerly Euro RSCG) in London (a very…
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