BBH tries a different tune for Axe/Lynx

The new Axe/Lynx global campaign from BBH doesn’t seem to have come my way, for some reason, but here’s an Aussie version – where it’s still called Lynx.

And it could hardly be more different to the whimsical boys-meets-girl tales we’ve come to know.

All good things come to an end, of course, and this ‘Mondays/Wednesdays’ number showing ways to pep up the two most boring days of the week is effected with a certain brio.

But it doesn’t look like much of a campaign. All a bit Moneysupermarket really.

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