The new Axe/Lynx global campaign from BBH doesn’t seem to have come my way, for some reason, but here’s an Aussie version – where it’s still called Lynx.
And it could hardly be more different to the whimsical boys-meets-girl tales we’ve come to know.
All good things come to an end, of course, and this ‘Mondays/Wednesdays’ number showing ways to pep up the two most boring days of the week is effected with a certain brio.
But it doesn’t look like much of a campaign. All a bit Moneysupermarket really.
