Tag Archives: lynx

Now it’s girls and boys in space for Axe Apollo

Ah, the best-laid plans… Axe is advertising for 22 would-be astronauts to promote its new Axe Apollo line. It started off as an offer for blokes (well it’s Axe) but now two of the top names on its social ‘leader ...

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LBi’s Simon Gill picks his Desert Island (Digital) Ads

Simon Gill joined digital agency LBi in 2006 as head of design for the web development team with responsibility for interaction and user experience design. He was rapidly promoted to creative director and is now executive creative director. He has ...

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Axe starts nationwide hunt for Susan Glenn

You’ve seen Susan Glenn the movie – well, 30-second spot actually, courtesy of Unilever’s Axe and BBH New York. Now listen up for news of the six-episode Web opera. Unlike the ad, it doesn’t have anything to do with Agent ...

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BBH and Axe are all at sea in online competition ad

The danger with ‘integrated’ advertising is that you aim at lots of targets and hit none of them. Here’s a classic case in point from the mighty BBH for Axe/Lynx. The aim is to flog a social media competition with ...

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DDB Paris takes Playboy shower gels back to 1967 and Hugh Hefner

Well it says here that they’re ‘new’ Playboy shower gels but this campaign by DDB Paris (wisely or unwisely) harks back to the era when Playboy was cool, circa 1967. These days, in advertising terms anyway, this is Axe (or ...

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BBH unleashes Axe Anarchy in NYC

This is a brave one from Bartle Bogle Hegarty London and Unilever: an ad for as new fragrance that unleashes anarchy in New York City, complete with firemen and burning buildings around Central Park. You don’t need a particularly long ...

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Lynx (or Axe) launches women’s body spray Attract for Her – sort of

Unilever’s Lynx (or Axe, depending on where you are in the world) is launching its first women’s line extension Attract for Her body spray, except it’s not really because it’s not be marketed specifically at women but they can buy ...

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