Tag Archives: lynx

Here’s a film for Axe, which I understand is some sort of anti-perspirant made by Unilever. BBH in the UK and New York produces clever, quite sexy commercials for Lynx/Axe. The South American boys just go for it. Can’t wait ...

Ah, the best-laid plans… Axe is advertising for 22 would-be astronauts to promote its new Axe Apollo line. It started off as an offer for blokes (well it’s Axe) but now two of the top names on its social ‘leader ...

Those brands are everywhere these days. McDonald’s in the UK has put its enemies among the chattering classes on the spot by announcing a national books giveaway, handing out a collection of tomes to kids with A Happy Readers promotion ...

Simon Gill joined digital agency LBi in 2006 as head of design for the web development team with responsibility for interaction and user experience design. He was rapidly promoted to creative director and is now executive creative director. He has ...

You’ve seen Susan Glenn the movie – well, 30-second spot actually, courtesy of Unilever’s Axe and BBH New York. Now listen up for news of the six-episode Web opera. Unlike the ad, it doesn’t have anything to do with Agent ...

The danger with ‘integrated’ advertising is that you aim at lots of targets and hit none of them. Here’s a classic case in point from the mighty BBH for Axe/Lynx. The aim is to flog a social media competition with ...

Not a lot really, just that you won a Lion the year before and have written a decent submission paper explaining why your campaign worked (a bit like university course work). It’s not that BBH’s campaign for Unilever’s Axe (or ...

Well it says here that they’re ‘new’ Playboy shower gels but this campaign by DDB Paris (wisely or unwisely) harks back to the era when Playboy was cool, circa 1967. These days, in advertising terms anyway, this is Axe (or ...

This is a brave one from Bartle Bogle Hegarty London and Unilever: an ad for as new fragrance that unleashes anarchy in New York City, complete with firemen and burning buildings around Central Park. You don’t need a particularly long ...