lucky generals
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Has Lucky Generals found a great way to kick start new client Premier Inn?
Premier Inns moved its account from RKCR/Y&R a while back after ten years or so of Lenny Henry getting a…
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Now Radiocentre serenades Airbnb’s Mildenhall
The UK’s Radiocentre is continuing its cheeky campaign from Lucky Generals, “See Radio Differently,’ aimed at leading marketers who, in…
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Lucky Generals branches out into sports marketing
Lucky Generals is launching its first offshoot via new holding company Lucky Enterprises, a sports marketing agency called Dark Horses.…
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Lucky Generals challenges sports betting orthodoxy in Betfair debut
Agency Lucky Generals is one of the big winners from the £5bn (£5bn!) Paddy Power/Betfair merger, adding the Betfair brand…
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Sainsbury’s ad review plot thickens as Lucky Generals and Joint enter the fray
Sainsbury’s is currently reviewing its UK ad account with AMV BBDO, after a 40-year tenure (with a brief interregnum at…
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Should advertisers tone down the rampant nationalism for Euro 2016?
On Friday we reviewed Lucky Generals’ latest stunt ad for bookmaker Paddy Power, a truck parked outside the Russian Embassy…
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Lucky Generals prods Russian bear for Paddy Power
Those Lucky Generals have struck again, this time by parking Paddy Power’s notorious truck billboard outside the Russian Embassy in…
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Lucky Generals hosts 50 Cent at Hostelworld
Will this be the year of Lucky Generals? The newbie agency has made quite an impact in London over the…
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Lucky Generals targets Keith Weed for Radiocentre
Lucky Generals has launched a new radio campaign, aimed directly at individual marketers, in a bid to persuade them to…
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