lucky generals
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Lucky Generals launches D&AD entries film
What do about D&AD, the British based international design and advertising awards (it used to be called Designers and Art…
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Why pitch policy and malpractice are damaging clients as well as agencies
Are clients taking the mickey in creative pitches these days? I only ask because lots of others, mainly in creative…
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Lucky Generals sends Pot Noodle fan to the White House
Lucky Generals has a well-deserved reputation for being quick off the mark (chiefly for Paddy Power) and now it’s trying…
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Lucky Generals in the mix as Omnicom launches new agency networks
It looks as though London indie agency Lucky Generals is, indeed, plotting something with Omnicom’s TBWA but, according to Campaign,…
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Lucky Generals wins C&C’s Tennents, Bulmers Irish
Irish drinks company C&C Group has appointed Lucky Generals to handle Tennent’s Lager and Bulmers Irish Cider, the biggest beer…
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Lucky Generals’ Premier Inn campaign: bang on strategy or plain boring?
Here’s the third iteration of Lucky Generals’ debut campaign for Premier Inn and it’s a mark of the massive interest…
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Simon Dent: why it’s wrong to view sports fans as undemanding turnstyle fodder
Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of…
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Paddy Power and Lucky Generals dump on Big Sam
Poor Sam Allardyce, he was only trying to wrangle an extra £400,000 as a “keynote speaker” (well they’re valuable –…
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Lucky Generals storm commanding heights of Business Insider’s ‘most creative’ list
Business Insider has produced its annual list of the 30 most creative people in advertising (or whatever we call it…
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