ID Comms

Paddy Power and Lucky Generals dump on Big Sam

Poor Sam Allardyce, he was only trying to wrangle an extra £400,000 as a “keynote speaker” (well they’re valuable – aren’t they?) on top of his modest stipend of £3m as England manager. What’s a chap supposed to live on?

Anyway, adding insult to the injuries heaped on the departed England football manager are – you’ve guessed it – Paddy Power and agency Lucky Generals. In an ad in the Sun, not Sam’s nemesis the Telegraph for some reason.

unnamed

Wonder what’s in store for stand-in manager Gareth Southgate? Missing that penalty at Euro 96 will be nothing compared to what’s coming..

You May Also Like

featured lucky generals Paddy Power Sam Allardyce

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
Share
Tweet
+1
Share
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.