Paddy Power and Lucky Generals dump on Big Sam

Poor Sam Allardyce, he was only trying to wrangle an extra £400,000 as a “keynote speaker” (well they’re valuable – aren’t they?) on top of his modest stipend of £3m as England manager. What’s a chap supposed to live on?

Anyway, adding insult to the injuries heaped on the departed England football manager are – you’ve guessed it – Paddy Power and agency Lucky Generals. In an ad in the Sun, not Sam’s nemesis the Telegraph for some reason.


Wonder what’s in store for stand-in manager Gareth Southgate? Missing that penalty at Euro 96 will be nothing compared to what’s coming..

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.