Lucky Generals has a well-deserved reputation for being quick off the mark (chiefly for Paddy Power) and now it’s trying the same trick for Pot Noodle, this time with Geordie brickie Gary who becomes – yes, you’ve guessed it – president of the United States, with no qualifications whatsoever. An unexpected online addition to its ‘You Can Make It’ Pot Noodles campaign.
Somehow online films featuring social media always look a bit undercooked but there you go.
Neat and timely.
MAA creative scale: 7. Go on then, 7.5 for timeliness.