Lucky Generals sends Pot Noodle fan to the White House

Lucky Generals has a well-deserved reputation for being quick off the mark (chiefly for Paddy Power) and now it’s trying the same trick for Pot Noodle, this time with Geordie brickie Gary who becomes – yes, you’ve guessed it – president of the United States, with no qualifications whatsoever. An unexpected online addition to its ‘You Can Make It’ Pot Noodles campaign.

Somehow online films featuring social media always look a bit undercooked but there you go.

Neat and timely.

MAA creative scale: 7. Go on then, 7.5 for timeliness.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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