Tag Archives: Lionel Messi

W+K Amsterdam explores the inner Messi for FIFA 15

Football, football, more football…and most football-related ads are pretty much the same. But here’s diverting newbie, ‘The Bitter-Sweet Taste of Football,’ from Wieden+Kennedy Amsterdam for EA’s new FIFA 15 game. Showing Lionel Messi’s hyper-competive digestive tract, as you do. Wonder ...

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Samsung signs up sports stars as Galaxy S6 ‘Avengers’

Samsung has tied in with new blockabusta Marvel-inspired movie Avengers: Age of Ultron (he’s the baddie, I think) to promote the new Galaxy S6. It’s launching this campaign from 72andSunny showing a bunch of sports stars (including, inevitably, Lionel Messi) ...

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Adidas debuts another load of old tosh for ‘Sport 15’

Adidas is running a new campaign for something called ‘Sport 15’ through 180 LA, which is usually a pretty serviceable agency. But it’s complete crap. Now most sports ads in recent years have been so; Nike’s celebrated ‘Write The Future’ ...

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Adidas bets the World Cup ranch on a sleepless Messi

Adidas has unleashed its biggie (I presume) in the World Cup Wars and it’s all about Lionel Messi, the Argentina wunderkind and by far its biggest property, who has yet to unleash his Barcelona wizardry in a national shirt. I’m ...

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Samsung unveils star-studded Galaxy football team

Football these days is like an irrepressible juggernaut, rolling over everything in its path (this is not a dig at Spurs supporters although it could well be). Now Samsung and agency Cheil Worldwide have hopped on the bandwagon with ‘Samsung ...

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Rooney Euro finals suspension poses a big problem for Nike and W+K Amsterdam

English footballer Wayne Rooney was the star of Wieden+Kennedy’s 2010 FIFA World Cup opus for Nike, although not the actual tournament alas. The commercial, headlining Rooney among other famous Nike names, was the controversial winner of the Film Grand Prix ...

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