Adidas and its new agency 72andSunny want fans to stop agonising about emulating their heroes – one Lionel Messi in this case, surprise, surprise – and be themselves. So it’s cobbled together an ad from online footage featuring endless shots ...
Read More »W+K Amsterdam explores the inner Messi for FIFA 15
Football, football, more football…and most football-related ads are pretty much the same. But here’s diverting newbie, ‘The Bitter-Sweet Taste of Football,’ from Wieden+Kennedy Amsterdam for EA’s new FIFA 15 game. Showing Lionel Messi’s hyper-competive digestive tract, as you do. Wonder ...
Read More »Samsung signs up sports stars as Galaxy S6 ‘Avengers’
Samsung has tied in with new blockabusta Marvel-inspired movie Avengers: Age of Ultron (he’s the baddie, I think) to promote the new Galaxy S6. It’s launching this campaign from 72andSunny showing a bunch of sports stars (including, inevitably, Lionel Messi) ...
Read More »Adidas debuts another load of old tosh for ‘Sport 15’
Adidas is running a new campaign for something called ‘Sport 15’ through 180 LA, which is usually a pretty serviceable agency. But it’s complete crap. Now most sports ads in recent years have been so; Nike’s celebrated ‘Write The Future’ ...
Read More »180 Amsterdam juggles politics as well as the ball for Qatar Airways and Barcelona
180 Amsterdam has produced this chirpy number hymning Qatar Airways and its tie-up with FC Barcelona (Qatar Airways is Barca’s first shirt sponsor). It shows the lads – Messi and co. – on their holidays. Gas-rich Qatar is the controversial ...
Read More »Adidas bets the World Cup ranch on a sleepless Messi
Adidas has unleashed its biggie (I presume) in the World Cup Wars and it’s all about Lionel Messi, the Argentina wunderkind and by far its biggest property, who has yet to unleash his Barcelona wizardry in a national shirt. I’m ...
Read More »Samsung unveils star-studded Galaxy football team
Football these days is like an irrepressible juggernaut, rolling over everything in its path (this is not a dig at Spurs supporters although it could well be). Now Samsung and agency Cheil Worldwide have hopped on the bandwagon with ‘Samsung ...
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