Tag Archives: lidl

Lidl is accusing Tesco of pinching its identity in a high court case by using its yellow circle in a blue square to promote Clubcard, the current cornerstone of Tesco’s marketing policy. Lidl accuses Tesco of “deceiving customers” as part ...

Lisbon independent agency, O Escritório (The Office), has nailed the lockdown ad without recourse to cliché or sentimentality. This series for Lidl says “We’re here for you” in the subtlest way possible, each one making a big impact in a ...

Lidl has moved its ad account from TBWA to Karmarama, which seemed a touch harsh as the German discounter (along with rival Aldi) has made big inroads into the UK grocery market, assisted (one would have thought) by some stylish ...

German discounter Lidl is taking a cheeky Christmas swipe at upmarket stalwarts Waitrose and M&S with a poster campaign from TBWA saying its Christmas puddings and mince pies are better and cheaper. Situated outside Waitrose and M&S stores.

The UK Effie Awards, which purport to reward ad effectiveness, has announced its winners and they are: Aldi and John Lewis tied as UK Marketers of the Year; adam&eveDDB (John Lewis’ agency) as Agency of the Year and Lidl and ...

Every big UK ad agency wants a supermarket account and Lidl has helped to keep Omnicom’s TBWA afloat for the last five years, prior to its arm’s length merger with Lucky Generals. But now the German discounter is reported to ...

Lidl is the supermarket sponsor for England’s World Cup bid in Russia, part of a programme aimed at providing three million opportunities for 5-11 year olds to play football. So agency TBWA has rounded up three England stars – good ...

It’s become a seasonal pattern now: the three (would-be) biggies at Christmas in the UK are John Lewis, Burberry and Sainsbury’s. The first two hit the spot, what about Sainsbury’s? Agency AMV BBDO has produced a series of epics in ...

Go for a quiet walk in the English countryside these days and you’re likely to be surprised by a commercials crew busily filming bits of grass and the odd cow to show you how wholesome a given supermarket’s products are. ...