lidl
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OMD has Lidl dancing in the aisles
Yesterday we suggested that, talking about IPA trade body membership, creative and media agencies didn’t always seem to be pulling…
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Lidl and Tesco go head to head over blue and yellow
Lidl is accusing Tesco of pinching its identity in a high court case by using its yellow circle in a…
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Lidl’s lockdown game is strong – in Portugal
Lisbon independent agency, O Escritório (The Office), has nailed the lockdown ad without recourse to cliché or sentimentality. This series…
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Lidl goes for big and bigger in Karmarama debut
Lidl has moved its ad account from TBWA to Karmarama, which seemed a touch harsh as the German discounter (along…
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Lidl takes Christmas store wars to the enemy
German discounter Lidl is taking a cheeky Christmas swipe at upmarket stalwarts Waitrose and M&S with a poster campaign from…
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TBWA for Lidl is UK’s first Grand Effie winner – shame it’s moving the account
The UK Effie Awards, which purport to reward ad effectiveness, has announced its winners and they are: Aldi and John…
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Lidl makes surprise exit from TBWA as battle for supermarket sales intensifies
Every big UK ad agency wants a supermarket account and Lidl has helped to keep Omnicom’s TBWA afloat for the…
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Lidl’s World Cup campaign misses an open goal
Lidl is the supermarket sponsor for England’s World Cup bid in Russia, part of a programme aimed at providing three…
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A tale of two Christmas ads: AMV BBDO’s farewell to Sainsbury’s and Lidl
It’s become a seasonal pattern now: the three (would-be) biggies at Christmas in the UK are John Lewis, Burberry and…
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