Tag Archives: lidl

Lidl goes for big and bigger in Karmarama debut

Lidl has moved its ad account from TBWA to Karmarama, which seemed a touch harsh as the German discounter (along with rival Aldi) has made big inroads into the UK grocery market, assisted (one would have thought) by some stylish ...

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Lidl takes Christmas store wars to the enemy

German discounter Lidl is taking a cheeky Christmas swipe at upmarket stalwarts Waitrose and M&S with a poster campaign from TBWA saying its Christmas puddings and mince pies are better and cheaper. Situated outside Waitrose and M&S stores.

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Lidl’s World Cup campaign misses an open goal

Lidl is the supermarket sponsor for England’s World Cup bid in Russia, part of a programme aimed at providing three million opportunities for 5-11 year olds to play football. So agency TBWA has rounded up three England stars – good ...

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