Tag Archives: lidl

World exclusive! Ebenezer Scrooge on the Christmas ads

In another More About Advertising exclusive, guest reviewer Ebenezer Scrooge gives his opinion of a selection of the Christmas ads. First, Morrisons. Now I believe this to be a respectable food emporium but this ad seems to feature two men ...

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Is Sainsbury winning the UK supermarket wars?

It certainly is if you see the market as we used to: a carve-up between Tesco, Asda, Sainsbury and Morrisons. The company, helmed by Justin King (left) for the last ten years, has seen its market share inch up to ...

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TBWA replaces departed Co-op account with Lidl

Last year TBWA Manchester lost the £50m Co-op account to Leo Burnett and now its big brother in London has gone some way towards replacing the loss by winning German-owned discount supermarket chain Lidl. Lidl is reported to have been ...

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