lidl
-
News
Lidl tackles people’s beefs about beef, Rachel’s goes back to bland
Go for a quiet walk in the English countryside these days and you’re likely to be surprised by a commercials…
Read More » -
Advertisers
Harvey Nicks and adam&eveDDB maintain iron grip on Christmas prezzies nightmare
Christmas presents you don’t want are the theme of many ads this yuletide (Currys PC World, Lidl maybe) but the…
Read More » -
Advertisers
Who’s the best at Christmas 2015 – Asda or Lidl?
We’ve had much here recently about ads lacking a convincing proposition so it’s good of Asda to underline the point…
Read More » -
Advertisers
Lidl heads pitch list in London’s media market where the talk is about how much rather than how good?
The world is awash with big media reviews – a dozen or so are taking place at the moment including…
Read More » -
Advertisers
World exclusive! Ebenezer Scrooge on the Christmas ads
In another More About Advertising exclusive, guest reviewer Ebenezer Scrooge gives his opinion of a selection of the Christmas ads.…
Read More » -
Advertisers
Aldi roars in with higher sales and profits – how will Tesco and Sainsbury fight back at Christmas?
More evidence has emerged, if any more is needed, of the havoc being wreaked on the UK supermarket majors by…
Read More » -
Advertisers
Lidl pre-empts rivals with surprising ‘Surprise’ campaign
It must be fun running Lidl (and its German cousin Aldi) at the moment as the two German discounters are…
Read More » -
Advertisers
Paul Simons: why the German discounters (and Waitrose) have changed British supermarkets for ever
Is the UK grocery market going through irreversible change? It’s not been a great week for some of the supermarket…
Read More » -
Advertisers
Is Sainsbury winning the UK supermarket wars?
It certainly is if you see the market as we used to: a carve-up between Tesco, Asda, Sainsbury and Morrisons.…
Read More »
