Harvey Nicks and adam&eveDDB maintain iron grip on Christmas prezzies nightmare

Christmas presents you don’t want are the theme of many ads this yuletide (Currys PC World, Lidl maybe) but the genre was minted by adam&eveDDB two years ago in its Cannes multi-award winner for Harvey Nichols, ‘Sorry, I spent it on myself.’

So here’s its latest for the upmarket emporium, with a budget several noughts removed from its John Lewis blockbuster.

I don’t really suffer from this these days – the trick is to make it quite clear what you want: socks (‘cos son pinches them), a bit of music and a book or two.

None of which usually emanate from Harvey Nicks, as far as I know.

Anyway, it’s become a genre but ‘#GiftFace’ is a good way of trademarking it.

MAA creative scale: 8.