Christmas presents you don’t want are the theme of many ads this yuletide (Currys PC World, Lidl maybe) but the genre was minted by adam&eveDDB two years ago in its Cannes multi-award winner for Harvey Nichols, ‘Sorry, I spent it on myself.’
So here’s its latest for the upmarket emporium, with a budget several noughts removed from its John Lewis blockbuster.
I don’t really suffer from this these days – the trick is to make it quite clear what you want: socks (‘cos son pinches them), a bit of music and a book or two.
None of which usually emanate from Harvey Nicks, as far as I know.
Anyway, it’s become a genre but ‘#GiftFace’ is a good way of trademarking it.
MAA creative scale: 8.