Tag Archives: Kraft

Did WPP’s Sorrell intervene in Kraft bid for Unilever?

Where there’s a big deal there’s a Sorrell in it somewhere and, according to the Daily Mail’s Dastardly Mr Deedes City gossip column (no idea who Deedes is supposed to be – not the late Bill Deedes surely, who was ...

Read More »

Kraft/ Heinz $100bn merger marks end of a brand era

Ten year ago Kraft and Heinz getting together would have been a huge story. Now, even though they’re finally doing it in a deal valued at up to $100bn, it looks like two dinosaurs huddling together for warmth. Heinz, now ...

Read More »

VivaKi dismantles centralised ad trading operation

Publics Groupe’s VivaKi digital media operation has joined the agency groups in apparent full retreat from proprietary ad trading, dismantling its 120-strong ad trading unit and despatching them back to individual Publicis agencies. WPP has already moved in the same ...

Read More »

W+K Amsterdam tipped for Netflix in Europe

The Drum reckons that Netflix has appointed Wieden+Kennedy Amsterdam to handle its European business, which currently numbers about six million customers with the majority in the UK and Ireland. Netflix, which uses Crispin Porter+Bogusky in the US, has caused earth ...

Read More »

Most digital ad impressions are junk says Kraft

Up to 85 per cent of digital ad impressions are are fraudulent or, at best, unprovable according to Julie Fleischer, Kraft’s director of data, content and media, speaking at Ad Age’s recent Data Conference. Julie isn’t too worried as there ...

Read More »

W+K HQ goes back to reality for Maxwell House

Remember Maxwell House coffee? It used to be the perennial number two to Nescafe before coffee got taken over by baristas. Maybe it’s bigger in the States. Anyway current owner Kraft has handed it over to brand revival experts Wieden+Kennedy ...

Read More »

Droga5 beats off US creative elite to land Chobani Greek yogurt

Droga5, which is still spitting feathers after Puma announced it was leaving the agency (insiders say it was Droga’s decision) will be feeling a bit more perky about the news that it’s been hired by US market-leading yogurt brand Chobani. ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.