Kraft
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Did WPP’s Sorrell intervene in Kraft bid for Unilever?
Where there’s a big deal there’s a Sorrell in it somewhere and, according to the Daily Mail’s Dastardly Mr Deedes…
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Kraft/ Heinz $100bn merger marks end of a brand era
Ten year ago Kraft and Heinz getting together would have been a huge story. Now, even though they’re finally doing…
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VivaKi dismantles centralised ad trading operation
Publics Groupe’s VivaKi digital media operation has joined the agency groups in apparent full retreat from proprietary ad trading, dismantling…
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George Parker: MAA’s 2014 Titanium Dildo Awards
Oh yes indeed, Mike Lee and Jerry Judge have decided, in their wisdom, over numerous bursting troughs of exotic Italian…
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W+K Amsterdam tipped for Netflix in Europe
The Drum reckons that Netflix has appointed Wieden+Kennedy Amsterdam to handle its European business, which currently numbers about six million…
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Ad Tech
Most digital ad impressions are junk says Kraft
Up to 85 per cent of digital ad impressions are are fraudulent or, at best, unprovable according to Julie Fleischer,…
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W+K HQ goes back to reality for Maxwell House
Remember Maxwell House coffee? It used to be the perennial number two to Nescafe before coffee got taken over by…
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Droga5 beats off US creative elite to land Chobani Greek yogurt
Droga5, which is still spitting feathers after Puma announced it was leaving the agency (insiders say it was Droga’s decision)…
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PepsiCo should buy Mondelez to create snacks monster and dump fizzy drinks says big US investor
As the investor, Nelson Peltz (pictured) of Trian Partners, holds billion dollar stakes in both PepsiCo and Mondelez, his scheme…
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