Tag Archives: Kraft

Droga5 in New York is bringing back its terrifying Greek granny Yiaiya in a new series of online films for Kraft’s Athenos Greek fetta cheese. Yiayia has her work cut out; Athenos recently pulled out of the booming Greek-style yogurt ...

WPP is looking to replicate its success with Canadian buy Taxi by buying another respected Canadian ad agency, Toronto-based John St. John St was founded in 2001 and now employs about 100 people. It has revenues of $14m from clients ...

My friend George Parker of Adscam really hates this Wieden+Kennedy campaign for Kraft’s Velveeta and George, as ever, has a point. But this latest in the series (there are a few of them) isn’t as ‘cheesy’ as the previous efforts, ...

Trust seems to be a growing issue for brand owners. The latest scandal has been the horsemeat saga in burgers. Tesco (left) acted instantly with full page ads in the national press apologising followed up by a further full page ...