Can Droga5’s Yiayia persuade Americans to put Athenos fetta in their pizzas?

Droga5 in New York is bringing back its terrifying Greek granny Yiaiya in a new series of online films for Kraft’s Athenos Greek fetta cheese.

Yiayia has her work cut out; Athenos recently pulled out of the booming Greek-style yogurt market in the US after failing to dent the share of the, possibly, rather more authentic Chobani brand which has over half the market, suggesting that foodies are not that convinced about Kraft’s take on such products.

Greek pizzas anyone?

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