kinetic
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Advertisers
Karst and Skelton launch new OOH media agency contender Silverflow
There’s a new international Out of Home media agency launching into a market currently dominated by Talon and billups, Silverflow…
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Advertisers
Kaplan is new global boss of Out of Home agency Kinetic
Keith Kaplan, currently an advisor to US-based Out of Home owner Outfront Media, is the new global CEO of WPP’s…
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Advertisers
Can Julia Roberts pull off an unlikely Mother’s Day triumph for Lancôme and Kinetic?
Will there be a Mother’s Day this year? If mum’s of a certain age she may be self-isolating and you’ll…
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Advertisers
Alastair MacCallum takes top post at Kinetic UK
Alastair MacCallum (below), currently UK CEO of The&Partnership’s M/Six media agency in which WPP is a minority shareholder, is to…
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Ad Tech
WPP’s KineticX partners with start-up Pluvo for posters that clean the air around them
This one comes firmly into the “whatever will they think of next” category: Out of Home incubator KineticX (part of…
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Ad Tech
Kinetic launches new programmatic platform with Bitposter
There could scarcely be a more controversial topic in adland than programmatic buying but WPP-owned out of home giant Kinetic…
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Advertisers
Three rival specialist agencies form new out of home global platform Smart Alliance
What we now call out of home has arguably been the best performing media sector after digital in recent years…
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Ad Tech
Kinetic claims new ‘SAS’ gizmo is first tool to measure out of home’s social media value
I think we’re going to have to start a section on MAA called “better mousetraps,” to accommodate all the new…
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Ad Tech
Kinetic’s Aviator hires new boss from IPG and sets off in search of mobile-enabled travel market
WPP-owned out of home media buyer Kinetic has an airport marketing unit called Aviator and it’s appointed Janice Tan (left)…
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