Tag Archives: kinetic

There could scarcely be a more controversial topic in adland than programmatic buying but WPP-owned out of home giant Kinetic is wading into the fray with the launch of a new, so far un-named, automatic OOH trading platform using Bitposter ...

What we now call out of home has arguably been the best performing media sector after digital in recent years – not least because it has embraced digital in many respects. But one of the frustrations for advertisers and media ...

I think we’re going to have to start a section on MAA called “better mousetraps,” to accommodate all the new programmes, algorithms and other magical remedies the industry keep coming up with. Many come into Ad Tech of course, but ...

WPP-owned out of home media buyer Kinetic has an airport marketing unit called Aviator and it’s appointed Janice Tan (left) as global head, based in Singapore. Tan reports to Kinetic global CEO Mauricio Sabogal. Kinetic, like its biggest global rival ...

***I see that Mauricio Sabogal (left), global CEO of Interpublic’s third media agency network BPN, is leaving to become global supremo of Kinetic, WPP’s out-of-home behemoth. BPN, which always seemed like a shot in the dark given that IPG’s existing ...

Steve Ridley (left) is stepping down as CEO WPP-owned out of home giant Kinetic after 15 years with Kinetic and its predecessor Poster Publicity. Ridley became CEO in 2010, taking over from Eric Newnham who led the sale of Poster ...

It’s always nice to see people you know doing their bit for the country and my friend Eric Newnham (left), boss of go-go OOH agency Talon, is one such, which has now been recognised by the Great British Entrepreneur Awards ...

In little over a year Eric Newnham’s new out of home specialist agency Talon has wrought devastation on the large and profitable UK OOH planning and buying market, grabbing huge chunks of business from its more established rivals (chiefly Aegis-owned ...

The great Publicom merger posts a number of interesting questions for Sir Martin Sorrell and WPP. The first is: WPP’s strategy has always been to be the biggest and now it no longer is – across the piece. So fund ...