Tag Archives: kinetic

Kaplan is new global boss of Out of Home agency Kinetic

Keith Kaplan, currently an advisor to US-based Out of Home owner Outfront Media, is the new global CEO of WPP’s giant specialist OOH agency Kinetic. He succeeds the retiring Marc-Antoine de Roys. This means that all the big specialist agencies ...

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Alastair MacCallum takes top post at Kinetic UK

Alastair MacCallum (below), currently UK CEO of The&Partnership’s M/Six media agency in which WPP is a minority shareholder, is to be the new UK CEO of Kinetic. Kinetic is WPP’s Out of Home media planning and buying unit, the biggest ...

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Kinetic launches new programmatic platform with Bitposter

There could scarcely be a more controversial topic in adland than programmatic buying but WPP-owned out of home giant Kinetic is wading into the fray with the launch of a new, so far un-named, automatic OOH trading platform using Bitposter ...

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Kinetic’s Aviator hires new boss from IPG and sets off in search of mobile-enabled travel market

WPP-owned out of home media buyer Kinetic has an airport marketing unit called Aviator and it’s appointed Janice Tan (left) as global head, based in Singapore. Tan reports to Kinetic global CEO Mauricio Sabogal. Kinetic, like its biggest global rival ...

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Steve Ridley’s replacement at Kinetic, Camelot media moves and Holler makes London Live programme

***I see that Mauricio Sabogal (left), global CEO of Interpublic’s third media agency network BPN, is leaving to become global supremo of Kinetic, WPP’s out-of-home behemoth. BPN, which always seemed like a shot in the dark given that IPG’s existing ...

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