Tag Archives: kinetic

Keith Kaplan, currently an advisor to US-based Out of Home owner Outfront Media, is the new global CEO of WPP’s giant specialist OOH agency Kinetic. He succeeds the retiring Marc-Antoine de Roys. This means that all the big specialist agencies ...

Will there be a Mother’s Day this year? If mum’s of a certain age she may be self-isolating and you’ll need to push the flowers through the door. Or you can, if you’re brave, nip down to London’s Westfield shopping ...

Alastair MacCallum (below), currently UK CEO of The&Partnership’s M/Six media agency in which WPP is a minority shareholder, is to be the new UK CEO of Kinetic. Kinetic is WPP’s Out of Home media planning and buying unit, the biggest ...

This one comes firmly into the “whatever will they think of next” category: Out of Home incubator KineticX (part of WPP) is partnering with a new outfit called Pluvo to create what they call “air-purifying advertising inventory, at valuable high ...

There could scarcely be a more controversial topic in adland than programmatic buying but WPP-owned out of home giant Kinetic is wading into the fray with the launch of a new, so far un-named, automatic OOH trading platform using Bitposter ...

What we now call out of home has arguably been the best performing media sector after digital in recent years – not least because it has embraced digital in many respects. But one of the frustrations for advertisers and media ...

I think we’re going to have to start a section on MAA called “better mousetraps,” to accommodate all the new programmes, algorithms and other magical remedies the industry keep coming up with. Many come into Ad Tech of course, but ...

WPP-owned out of home media buyer Kinetic has an airport marketing unit called Aviator and it’s appointed Janice Tan (left) as global head, based in Singapore. Tan reports to Kinetic global CEO Mauricio Sabogal. Kinetic, like its biggest global rival ...

***I see that Mauricio Sabogal (left), global CEO of Interpublic’s third media agency network BPN, is leaving to become global supremo of Kinetic, WPP’s out-of-home behemoth. BPN, which always seemed like a shot in the dark given that IPG’s existing ...