The UK’s ITV wants us to keep talking, Johnnie Walker is still advising us to “keep walking” although it left the misty glens behind a long time ago. Brazil’s AlmapBBDO has produced a tour de force with an astronaut shower ...
Read More »Diageo hunts for agency to recapture Johnnie Walker glories
Drinks giant Diageo is reviewing its flagship Johnnie Walker account, currently shared between MDC Partners’ Anomaly and 72andSunny. It has already moved some digital business from R/GA to AnalogFolk, a big win for the independent digital and social network. Before ...
Read More »Anomaly hits its stride with Jane Walker for Johnnie Walker
On the face of it Johnnie Walker is an unlikely women’s advocate but it’s becoming one in style in a new campaign from Anomaly New York, featuring one Jane Walker. She’s being rolled out – if that’s the apropriate description, ...
Read More »Johnnie Walker takes a walk on the perplexing side
Diageo’s Johnnie Walker seemed to abandon ‘Keep Walking’ when it abandoned BBH for Anomaly. But it’s on its way back, not roaming around the glens but, in this instance, riding a sinister train in Brazil, courtesy of Anomaly’s MDC stablemate ...
Read More »Johnnie Walker backs Clinton in Anomaly’s election ad
It’s the big day tomorrow (Tuesday) in the US and the rest of the world besides. Last week we were a bit sceptical about a JWT report that reckoned younger people (sometimes) got their political messages from brands. Well here’s ...
Read More »Tyro Germans’ ‘ABC of Death’ proves that ads are much better without clients
A while back German directing duo Daniel (Titz) & Dorian (Ebherz), both film students, made a spec Johnnie Walker ad on the ‘Keep Walking’ theme called ‘Dear Brother.’ Now they’re back with a new effort for Volvo, again unofficial but, ...
Read More »New Space global campaign positions Glenfiddich as the thinking tipple
For some reason scotch whisky seems to be one of the hardest things to advertise, but why? The innate conservatism of producers? The supposed appeal of roamin’ in the gloamin’? We had BBH’s ‘Keep Walking’ for Johnnie Walker of course ...
Read More »Mother beats star line-up to win Diageo’s Baileys
Diageo has picked Mother London to handle Irish liqueur Baileys globally. Baileys quit BBH earlier this year saying it was going to handle the account in-house, as it did with Johnnie Walker (also at BBH). Anomaly was subsequently appointed to ...
Read More »Anomaly unveils dismal debut for Johnnie Walker
Diageo’s signature Johnnie Walker brand famously departed BBH at the end of last year. New broom Anomaly has come up with a new strategy in place of ‘keep walking,’ namely ‘instigators of change.’ One can see why they departed the ...
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