Diageo hunts for agency to recapture Johnnie Walker glories

Drinks giant Diageo is reviewing its flagship Johnnie Walker account, currently shared between MDC Partners’ Anomaly and 72andSunny. It has already moved some digital business from R/GA to AnalogFolk, a big win for the independent digital and social network.

Before appointing the MDC duo Johnnie Walker spent 15 seemingly successful years at BBH and it remains to be seen if BBH finds itself on the list. But Publicis-owned BBH is now a big Pernod Ricard agency.

Anomaly’s debut campaign for Johnnie Walker featuring actor Jude Law was a monumental clanger although the work has perked up since. Drinks companies as a whole are seemingly marooned in a state where they can’t say much about the product and are left to somehow dramatise the people they hope will drink it, leading to lots of creative guff.

BBH sidestepped this with another, epic, effort featuring an actor – Robert Carlyle.

They don’t make ’em like that any more (that was 2009.) Diageo should demand that someone does.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

2 comments

  1. Avatar

    This is simple… Give it back to BBH – Fuck conflicts – Do a follow up “Walking” spot with Robbie Carlyle.
    Sit down and pour yourself a big one while you count the money rolling in. You can send my share to the usual Zurich bank account… Next… Cheers/George

  2. Avatar

    Ditto for BBH.these other forays are wasteful check out bourbon ads for guidance stay clear of politics