Tag Archives: japan

Coca-Cola makes first foray into alcopops – in Japan

Coca-Cola is launching its first alcoholic drink, a lemon-flavoured alcopop called Lemondo, but only in Japan (for now) where such things sell by the truckload. So here’a hunky barman actually making one for a geisha-style lady. Coke’s forays outside its ...

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Dentsu embroiled in overcharging scandal in Japan

Big time media buying is the scandal that just keeps on giving and now Japanese giant Dentsu finds itself in the dock, accused of overcharging massive client Toyota for digital work over a five year period. Toyota says Dentsu has ...

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World of Tanks inspires Japanese art class

It’s a quiet old news day – where’s Sir Martin Sorrell when you need him? Maybe he’s on holiday or still mulling over dunnhumby – but here’s a diverting number, from Japan I think. It’s for video game World of ...

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Saatchi Tokyo’s muscle magic for Shark Steam Cleaner

On the face of it the Shark Steam Cleaner doesn’t seem the most promising of advertising subjects but Saatchi & Saatchi Tokyo has confounded such notions with this more than lively TV spot. Seems to capture the essence of that ...

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Is this Japanese ad the scariest commercial ever?

Our thanks to Bob Collins for sending us this Autoway Tires (that’s how they spell it) ad from Japan. It’s scary with a capital ‘S’. It’s a bit like the ‘The Blair Witch Project’ in ads (no, not Tony, he’s ...

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McDonald’s Japan tries to dance its way to success

McDonald’s has been having a hard time in Japan it seems, with sales and profits falling. Is the problem that sushi’s nicer? Anyway, one of its strategies to drag itself out of this slough of despond is better marketing and ...

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Nescafe celebrates 75th birthday around the world

Nescafe is celebrating its 75th birthday (it was invented by a Swiss pharmacist and contained wheat flour) and is still surprisingly popular, even in the age of baristas everywhere with sales of over $10bn. Apparently it’s going great guns in ...

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Japan’s new medium: stick-on ads and short skirts

Talking of naughtiness (or what may be construed as same – which we kind of are today) Japanese agency Absolute Territory PR has come up with a new wheeze – paying young Japanese women to apply stick-on tattoos to their ...

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