Tag Archives: japan

Nescafe celebrates 75th birthday around the world

Nescafe is celebrating its 75th birthday (it was invented by a Swiss pharmacist and contained wheat flour) and is still surprisingly popular, even in the age of baristas everywhere with sales of over $10bn. Apparently it’s going great guns in ...

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Japan’s new medium: stick-on ads and short skirts

Talking of naughtiness (or what may be construed as same – which we kind of are today) Japanese agency Absolute Territory PR has come up with a new wheeze – paying young Japanese women to apply stick-on tattoos to their ...

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Dentsu boss Tim Andree sets out new China strategy

China and Japan aren’t always the best of pals (that’s enough serious political analysis for now) and Japanese marcoms giant Dentsu has therefore found it difficult to expand in its neighbour’s huge market. The traditional Dentsu model, providing absolutely everything ...

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