Nescafe is celebrating its 75th birthday (it was invented by a Swiss pharmacist and contained wheat flour) and is still surprisingly popular, even in the age of baristas everywhere with sales of over $10bn. Apparently it’s going great guns in ...
Read More »Japan’s new medium: stick-on ads and short skirts
Talking of naughtiness (or what may be construed as same – which we kind of are today) Japanese agency Absolute Territory PR has come up with a new wheeze – paying young Japanese women to apply stick-on tattoos to their ...
Read More »Dentsu boss Tim Andree sets out new China strategy
China and Japan aren’t always the best of pals (that’s enough serious political analysis for now) and Japanese marcoms giant Dentsu has therefore found it difficult to expand in its neighbour’s huge market. The traditional Dentsu model, providing absolutely everything ...
Read More »Wieden+Kennedy hunts for new global ECD as John Jay goes to run innovation company W+K Garage
From time to time creative agencies dip their toes into other waters and Portland’s Wieden+Kennedy appears to do so rather more skilfully than some of the others. It also manages Portland business incubator Experiment and technology outfit W+K Tomorrow. Now ...
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