Japan’s new medium: stick-on ads and short skirts

Talking of naughtiness (or what may be construed as same – which we kind of are today) Japanese agency Absolute Territory PR has come up with a new wheeze – paying young Japanese women to apply stick-on tattoos to their legs.

This involves the wearing of very short skirts.

Over a thousand have signed up already and they are reportedly paid between $13 and $128 a day for advertising various products, including a recent campaign advertising rock band Green Day. We don’t know yet how or why the fees vary: is it according to the legs or the skirt? Or even the ad? They are also required to post pictures of their legs on social network sites.

Isn’t media a wonderful thing? Maybe Eric Newnham and Talon will launch a similar offer in the UK?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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