Talking of naughtiness (or what may be construed as same – which we kind of are today) Japanese agency Absolute Territory PR has come up with a new wheeze – paying young Japanese women to apply stick-on tattoos to their legs.
This involves the wearing of very short skirts.
Over a thousand have signed up already and they are reportedly paid between $13 and $128 a day for advertising various products, including a recent campaign advertising rock band Green Day. We don’t know yet how or why the fees vary: is it according to the legs or the skirt? Or even the ad? They are also required to post pictures of their legs on social network sites.
Isn’t media a wonderful thing? Maybe Eric Newnham and Talon will launch a similar offer in the UK?