Here’s a blast from the past, a TV ad for petrol. Jet’s first TV ad for 20 years (probably anyone’s) from Isobel featuring a thirsty road-going piano. Mary Wolf, MD UK Marketing of Jet distributor Phillips 66, says: “In fine ...
Read More »Isobel saddles up for cinema-style Royal Ascot
The Royal Ascot race meeting in the UK – a key part of “the season” – does rather divide opinion. This year should be particularly interesting from a gossip point of view: will under-fire Prince Andrew accompany Her Maj in ...
Read More »Steve Hastings of Isobel: empathy’s in short supply all round, not just in the marketing industry
Recent research by Reach suggests marketing and advertising people lack empathy. It’s probably worth pointing out the research was carried out by the sales arm of a media owner. Not the first place one would go to for ‘empathy.’ Slick ...
Read More »Jamie Williams of Isobel: the brand lessons from the fall of Jamie’s Italian
Even Jamie Oliver isn’t immune to changing consumer trends To many it was a surprise that Jamie Oliver’s restaurant chain went into administration this week. But if you look at all the trends in this sector, it was, unfortunately, not ...
Read More »Independent agency Isobel wins Caffè Nero account
Caffè Nero has appointed independent creative agency Isobel as its lead agency for marketing campaigns in the UK. The pitch was managed by Pimento. Caffè Nero now operates over 650 stores in the UK, with 900 stores worldwide across ten ...
Read More »BrewDog pinches rivals’ slogans in vintage knocking copy campaign from Isobel
Scottish craft brewery BrewDog has so far resisted the blandishments of the big brewers (although not private equity) and agency Isobel has created a perky new poster campaign for the beer “disrupter,” comparing its products to some better known mass ...
Read More »Kelly’s returns with all-in-Cornish campaign from Isobel
As the sun peeps nervously through the British early summer gloom Kelly’s of Cornwall returns with its diverting all-in-Cornish campaign from agency Isobel for local ice cream maker Kelly’s of Cornwall. A winning twist on I-do-like-to-be-beside-the-seaside (sometimes). Somehow a Magnum ...
Read More »BrewDog buys “world’s biggest round” in new Isobel push
There seem to be as many craft beers as designer gins in the UK these days (gins are supposedly easy, you go to the Polish shop, buy some strong vodka and chuck in a few herbs and spices). Some of ...
Read More »Hugh Treacy of Isobel: why the World Cup in Russia is a stay at home marketing opportunity
I’ve been very fortunate to have worked on the last five football World Cups – for sponsoring and (mainly) non-sponsoring brands. I managed to get to a few too. France, Japan, Germany, South Africa, Brazil. Awesome tournaments. Amazing destinations. Brilliant ...
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