Estate agents and romance are an unlikely mix -in ads anyway – so credit to upscale property firm Savills and agency Isobel for giving this unlikely scenario a New Year airing. In this case the plaintive suitor in question is ...
Read More »Royal Ascot plays inclusivity card as it awaits racegoers
The Royal Ascot race meeting takes place from June 15 so, presumably, there’ll be some racegoers there. It’s the occasion when the British establishment is on parade of course – most notably with the Queen’s horse-drawn procession down the course ...
Read More »Isobel brings Jet petrol back to TV with road-going piano
Here’s a blast from the past, a TV ad for petrol. Jet’s first TV ad for 20 years (probably anyone’s) from Isobel featuring a thirsty road-going piano. Mary Wolf, MD UK Marketing of Jet distributor Phillips 66, says: “In fine ...
Read More »Isobel saddles up for cinema-style Royal Ascot
The Royal Ascot race meeting in the UK – a key part of “the season” – does rather divide opinion. This year should be particularly interesting from a gossip point of view: will under-fire Prince Andrew accompany Her Maj in ...
Read More »Steve Hastings of Isobel: empathy’s in short supply all round, not just in the marketing industry
Recent research by Reach suggests marketing and advertising people lack empathy. It’s probably worth pointing out the research was carried out by the sales arm of a media owner. Not the first place one would go to for ‘empathy.’ Slick ...
Read More »Jamie Williams of Isobel: the brand lessons from the fall of Jamie’s Italian
Even Jamie Oliver isn’t immune to changing consumer trends To many it was a surprise that Jamie Oliver’s restaurant chain went into administration this week. But if you look at all the trends in this sector, it was, unfortunately, not ...
Read More »Independent agency Isobel wins Caffè Nero account
Caffè Nero has appointed independent creative agency Isobel as its lead agency for marketing campaigns in the UK. The pitch was managed by Pimento. Caffè Nero now operates over 650 stores in the UK, with 900 stores worldwide across ten ...
Read More »BrewDog pinches rivals’ slogans in vintage knocking copy campaign from Isobel
Scottish craft brewery BrewDog has so far resisted the blandishments of the big brewers (although not private equity) and agency Isobel has created a perky new poster campaign for the beer “disrupter,” comparing its products to some better known mass ...
Read More »Kelly’s returns with all-in-Cornish campaign from Isobel
As the sun peeps nervously through the British early summer gloom Kelly’s of Cornwall returns with its diverting all-in-Cornish campaign from agency Isobel for local ice cream maker Kelly’s of Cornwall. A winning twist on I-do-like-to-be-beside-the-seaside (sometimes). Somehow a Magnum ...
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