Tag Archives: Isobel

Recent research by Reach suggests marketing and advertising people lack empathy. It’s probably worth pointing out the research was carried out by the sales arm of a media owner. Not the first place one would go to for ‘empathy.’ Slick ...

Even Jamie Oliver isn’t immune to changing consumer trends To many it was a surprise that Jamie Oliver’s restaurant chain went into administration this week. But if you look at all the trends in this sector, it was, unfortunately, not ...

Caffè Nero has appointed independent creative agency Isobel as its lead agency for marketing campaigns in the UK. The pitch was managed by Pimento. Caffè Nero now operates over 650 stores in the UK, with 900 stores worldwide across ten ...

Scottish craft brewery BrewDog has so far resisted the blandishments of the big brewers (although not private equity) and agency Isobel has created a perky new poster campaign for the beer “disrupter,” comparing its products to some better known mass ...

As the sun peeps nervously through the British early summer gloom Kelly’s of Cornwall returns with its diverting all-in-Cornish campaign from agency Isobel for local ice cream maker Kelly’s of Cornwall. A winning twist on I-do-like-to-be-beside-the-seaside (sometimes). Somehow a Magnum ...

There seem to be as many craft beers as designer gins in the UK these days (gins are supposedly easy, you go to the Polish shop, buy some strong vodka and chuck in a few herbs and spices). Some of ...

I’ve been very fortunate to have worked on the last five football World Cups – for sponsoring and (mainly) non-sponsoring brands. I managed to get to a few too. France, Japan, Germany, South Africa, Brazil. Awesome tournaments. Amazing destinations. Brilliant ...

How do you plan for uncertainty? The recent IPA Bellwether Report reminds us that the current political climate and on-going Brexit negotiations have left us collectively holding our breath. While we look to the future, we have to consider multiple ...

Property company Hammerson, which owns some of the UK’s biggest shopping centres, is adding Style Seeker to its Plus app, allowing fashionistas the chance to snap anything that takes their fancy and find it (or something similar) in the shopping ...