Isobel essays a new twist on romance for Savills

Estate agents and romance are an unlikely mix -in ads anyway – so credit to upscale property firm Savills and agency Isobel for giving this unlikely scenario a New Year airing.

In this case the plaintive suitor in question is a house, desperate for an offer.

Fortuitous timing too as the UK airwaves are not, as expected, crammed with holiday ads. Looks like holidays are cancelled again this year.

MAA creative scale: 7.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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