BrewDog pinches rivals’ slogans in vintage knocking copy campaign from Isobel

Scottish craft brewery BrewDog has so far resisted the blandishments of the big brewers (although not private equity) and agency Isobel has created a perky new poster campaign for the beer “disrupter,” comparing its products to some better known mass market brands. And appropriating their ad slogans.

Using ratings from, which is now owned by Anheuser-Busch InBev oddly. What can they be up to? It doesn’t like Budweiser for a start.

Good old knocking copy and use of posters.

Makes you nostalgic.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.