It’s usually a source for some concern when advertising gets self-referential: can’t they find anything to say about the product? Procter & Gamble’s Old Spice has two new lines it seems; Timber and something called, I think, Bearglove – hmm. ...
Read More »Old Spice and Wieden+Kennedy try ‘mad moms’ to lay the ghost of Isaiah Mustafa
Wieden+Kennedy has been casting around a bit for a new Old Spice campaign to replace Isaiah Mustafa. There’ve been a few genuinely funny ads but nothing quite as compelling as old Isaiah. New off the blocks is this rights of ...
Read More »Leo Burnett hops on Isaiah’s Old Spice bandwagon
What’s all this? Handsome Old Spice hunk Isaiah Mustafa (sigh) is coming the UK to lead the search for the perfect British gentle-man, on behalf of brand owner Procter & Gamble, but he’s been hijacked by Leo Burnett? Mustafa fronted ...
Read More »Dr Pepper joins the hunk wars with Josh Button
Old Spice’s Isaiah Mustafa started the fashion for cheesy but not-so-cheesy hunks in ads and they’ve been with us ever since; latterly in BETC London’s revival of the Diet Coke hunk. Southern Comfort’s hero, one of Giles Keeble’s Modern Classics, ...
Read More »P&G and Wieden+Kennedy keep on suffering the Old Spice post-Isaiah blues
Procter & Gamble and Wieden+Kennedy are still floundering around, as far as I can see, in the attempt to come up with a convincing post-Isaiah Mustafa Old Spice campaign. Here’s the latest featuring the spectacularly irritating former NFL player Terry ...
Read More »W+K unveils Old Spice Wild Collection’s Wolfdog
This is Wolfdog, Wieden+Kennedy Portland’s latest attempt to find a front something or other for Old Spice (for its new ‘Wild Collection’ rather than the main brand). Since multi-award winning Isaiah Mustafa hung up his towel the agency has struggled ...
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