Tag Archives: isaiah mustafa

Old Spice front men return with an unlikely double fist of Timber and Bearglove

It’s usually a source for some concern when advertising gets self-referential: can’t they find anything to say about the product? Procter & Gamble’s Old Spice has two new lines it seems; Timber and something called, I think, Bearglove – hmm. ...

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Leo Burnett hops on Isaiah’s Old Spice bandwagon

What’s all this? Handsome Old Spice hunk Isaiah Mustafa (sigh) is coming the UK to lead the search for the perfect British gentle-man, on behalf of brand owner Procter & Gamble, but he’s been hijacked by Leo Burnett? Mustafa fronted ...

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Dr Pepper joins the hunk wars with Josh Button

Old Spice’s Isaiah Mustafa started the fashion for cheesy but not-so-cheesy hunks in ads and they’ve been with us ever since; latterly in BETC London’s revival of the Diet Coke hunk. Southern Comfort’s hero, one of Giles Keeble’s Modern Classics, ...

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P&G and Wieden+Kennedy keep on suffering the Old Spice post-Isaiah blues

Procter & Gamble and Wieden+Kennedy are still floundering around, as far as I can see, in the attempt to come up with a convincing post-Isaiah Mustafa Old Spice campaign. Here’s the latest featuring the spectacularly irritating former NFL player Terry ...

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W+K unveils Old Spice Wild Collection’s Wolfdog

This is Wolfdog, Wieden+Kennedy Portland’s latest attempt to find a front something or other for Old Spice (for its new ‘Wild Collection’ rather than the main brand). Since multi-award winning Isaiah Mustafa hung up his towel the agency has struggled ...

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W+K and Old Spice club together to save the world

According to the Mayan calendar (by which we all set our clocks) the world is coming to an end on December 21. So Wieden+Kennedy and Old Spice have made the decent gesture of producing a video game to try to ...

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Old Spice turns to Terry Crews for missing muscles

Old Spice fans missing their pecs as Isaiah Mustafa has given way to a rather weedier protagonist can entertain themselves with actor (and former NFL star) Terry Crews’ rippling muscles in this new Vimeo film from Wieden+Kennedy Portland. Usually with ...

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