P&G and Wieden+Kennedy keep on suffering the Old Spice post-Isaiah blues

Procter & Gamble and Wieden+Kennedy are still floundering around, as far as I can see, in the attempt to come up with a convincing post-Isaiah Mustafa Old Spice campaign.

Here’s the latest featuring the spectacularly irritating former NFL player Terry Crews.

Pace my friend Giles Keeble’s comments about ad categories; doing a spin on a ‘cheesy’ ad is really difficult; just acknowledging that you recognise it’s cheesy isn’t enough. You still end up with a stinky milk product.

Probably the first things interns are told at W+K is “don’t shout.” ‘Nuff said.