When they tot up the numbers at the end of the year we might see Facebook up there with Amazon as one of the biggest advertisers. The perennially under-fire platform has discovered the joys of ads big time, through its ...
Read More »Ronaldo scores $1.6m per Instagram post says Hopper
Do you remember when Alan Sugar described high-earning footballers as Carlos Kickaball? Well the world’s leading Carlos Kickaball, Cristiano Ronaldo generates $1.6m fer every Instagram post according to new research from HopperHQ.com which describes itself as the “world’s leading Instagram ...
Read More »BETC hacks Instagram to track down missing people
There are some booming activities in these straightened times, unfortunately people trafficking is one of them. According to UN data 2019 was the year with the highest human trafficking rate of the decade, 24.9 million people with 88 per cent ...
Read More »Analyzing how minimalist watch companies produce content for Instagram
There’s a huge amount of convergence on social media: there are some aesthetics that individuals and brands can’t resist when posting. And when all these people and brands post and discuss similar things in similar ways, those patterns can be ...
Read More »Three signs ad veteran Joan Collins for new-style mobile switching campaign
You can now switch mobile networks in the UK with a free text (thank you Ofcom) and Three, as ever, has been quick off the mark to mark the occasion. With Dame Joan Collins, no less, in a social campaign ...
Read More »W+K Amsterdam debuts for Instagram with international ‘Stories Are Everywhere’ campaign
Back in 2012 most of the world thought Facebook’s Mark Zuckerberg had lost his marbles when he agreed to pay $1bn for Instagram, which then had no revenue. Facebook shareholders did too because the actual price was $715m as the ...
Read More »Matt Williams: OMG! – Millennials really do inhabit a (social media) world of their own
“I consume all of my news online – everything I learnt about the Scottish Referendum came from Facebook.” Welcome to the Millennial generation. Yesterday I was lucky enough to attend the launch of the first ever global Cassandra Report – ...
Read More »Hungry Boys targets Instagram gang for Wokkers
Can’t be so easy being a creative in Russia these days with trade embargoes and all the rest of it (and a certain Mr Putin) but we’re a broad church here at MAA. Anyway, Moscow agency Hungry Boys has produced ...
Read More »Facebook pays $19bn for ad-free messager WhatsApp
No-one could accuse Facebook of either sitting on its mountain of cash or failing to respond to fears that its core social network is losing its appeal to young people as their aunts and uncles populate its pages. Mark Zuckerberg’s ...
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