Tag Archives: innocean

There seems to be another affaire Martinez brewing at Innocean Worldwide in California with former director of content Victoria Guenier filing a suit against the agency – which handles Hyundai worldwide – and CCO Eric Springer (below). There are even ...

Innocean, the agency that handles Hyundai and Kia globally, is opening a new office in Berlin to act as a hub for its existing outposts in Frankfurt, London, Madrid, Istanbul, Moscow, Paris and Milan. The move follows the appointment of ...

There’s a new player on the world media agency stage, Canvas Worldwide, a joint venture between Hyundai agency Innocean and Horizon, the biggest independent media agency in the US. Innocean will move its $700m Hyundai and Kia media business into ...

It was only a matter of time before Jeremy Craigen (left), recently defenestrated as DDB’s creative supremo on VW, got back behind the wheel and now he has – as CCO of Hyundai’s in-house agency Innocean Worldwide. Craigen says “My ...

As the world’s auto show season gets underway – in Detroit and, last week, at the Consumer Electronics Show in Las Vegas – it’s clear that, for many people, cars have become a fashion accessory/gadget. The CES turnout testifies to ...

This is a bit more like it – we all thought the World Cup was about football (cut to more shots of a beaming and suspiciously oiled Ronaldo) when actually it’s an excuse to launch another baby boom. Or it ...

Hyundai is entering Super bowl lists again with a couple of ads from in-house agency Innocean, one a celeb-packed effort (which is OK) but also with this nice ad about the safety features on its new Genesis model. Does everything ...

In-house agencies never work – do they? Innocean in the US has done some good work for parent Hyundai (although a recent ad featuring an attempted suicide was a horrible howler) while Spark44 has yet to sparkle for Jaguar. Cheil ...

Hyundai and in-house agency Innocean are making a jolly good attempt to dominate the Super Bowl – we’ve already seen its in-game spot and also one from Hyundai Canada. Now it’s unveiled a ‘pre-kick’ spot for the Santa Fe SUV ...