Innocean, which handles Kia and Hyundai plus some other bits and pieces, claims to be the fastest-growing creative agency network in the world (if it really is growing it might be the only one just now.) Here’s Innocean Australia’s latest ...
Read More »Hyundai goes darker with new ITV drama idents
Don’t usually do TV idents but Hyundai – Hyundais seem to be everywhere in the UK, wrapping up the car share market – is sponsoring “forward thinking drama on ITV.” The campaign from Innocean and Havas Media’s Jump seems to ...
Read More »De Niro’s back in ads again, this time for his own Kia car
He just can’t stay away, can he? Fresh from Warburtons Robert de Niro is now appearing in a campaign for Kia, for a car seemingly named after him. Neat from Innocean and Havas Media. MAA creative scale: 7.
Read More »Innocean in sexual harassment fight over CCO Eric Springer
There seems to be another affaire Martinez brewing at Innocean Worldwide in California with former director of content Victoria Guenier filing a suit against the agency – which handles Hyundai worldwide – and CCO Eric Springer (below). There are even ...
Read More »New broom Craigen opens Innocean ‘hub’ in Berlin
Innocean, the agency that handles Hyundai and Kia globally, is opening a new office in Berlin to act as a hub for its existing outposts in Frankfurt, London, Madrid, Istanbul, Moscow, Paris and Milan. The move follows the appointment of ...
Read More »Horizon launches new global media contender Canvas with $700m Innocean
There’s a new player on the world media agency stage, Canvas Worldwide, a joint venture between Hyundai agency Innocean and Horizon, the biggest independent media agency in the US. Innocean will move its $700m Hyundai and Kia media business into ...
Read More »Former DDB boss Craigen takes driving seat at Innocean
It was only a matter of time before Jeremy Craigen (left), recently defenestrated as DDB’s creative supremo on VW, got back behind the wheel and now he has – as CCO of Hyundai’s in-house agency Innocean Worldwide. Craigen says “My ...
Read More »Innocean’s new Kia campaign puts customers first – which is pretty radical for a car company
As the world’s auto show season gets underway – in Detroit and, last week, at the Consumer Electronics Show in Las Vegas – it’s clear that, for many people, cars have become a fashion accessory/gadget. The CES turnout testifies to ...
Read More »Hyundai and Innocean predict World Cup baby boom
This is a bit more like it – we all thought the World Cup was about football (cut to more shots of a beaming and suspiciously oiled Ronaldo) when actually it’s an excuse to launch another baby boom. Or it ...
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