Hyundai goes darker with new ITV drama idents

Don’t usually do TV idents but Hyundai – Hyundais seem to be everywhere in the UK, wrapping up the car share market – is sponsoring “forward thinking drama on ITV.” The campaign from Innocean and Havas Media’s Jump seems to be about a foiled kidnapping and is appropriately dark. Drama seems to mean jeopardy and more jeopardy these days.

Saw an old episode of Minder the other day. The nearest it came to jeopardy was a robber smashing bottles in the Winchester. He ended up in the Thames – alive.

Them were the days.

Hyundai: decent effort – MAA creative scale: 7.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.