Tag Archives: innocean

In-house agencies never work – do they? Innocean in the US has done some good work for parent Hyundai (although a recent ad featuring an attempted suicide was a horrible howler) while Spark44 has yet to sparkle for Jaguar. Cheil ...

Hyundai and in-house agency Innocean are making a jolly good attempt to dominate the Super Bowl – we’ve already seen its in-game spot and also one from Hyundai Canada. Now it’s unveiled a ‘pre-kick’ spot for the Santa Fe SUV ...

Earlier today we had Hyundai Canada’s Super Bowl contender, now here’s the US version (these South Koreans really buy into that Super Bowl vibe – $4m for thirty seconds). This is for the Santa Fe SUV and you can see ...

Here we go: Deutsch LA have been busy bees; producing VW’s Jamaican-themed opus for the Super Bowl on Sunday and also this one for Taco Bell showing a bunch of senior citizens partying at the popular eaterie. Deutsch recently muscled ...

General Motors marketing boss Joel Ewanick has taken a leaf out of the books of rivals Hyundai and Jaguar/Land Rover by giving his flagship Chevrolet account to a new agency, Commonwealth, formed from US incumbent Goodby Silverstein and McCann Worldgroup, ...

And its ‘Alive’ campaign isn’t half bad. Spark 44 is the new in-house Jaguar agency headed by former Porsche marketing guru Hans Riedel that wrested the US account away from Euro RSCG last year. Its new ad is running all ...

It’s nearly Super Bowl time and some of the advertisers forking out squllions of dollars for their prime spots have been showing us their ads in advance while others have been producing teasers, a touch de trop, n’est-ce pas? Hyundai ...

Jaguar’s decision to fire Euro RSCG and launch its own ad agency Spark 44 remains mysterious but some light has been shed on the line-up of former admen and marketing executives behind Spark 44. My chum Stuart Smith reckons the ...